The BRC hosts Ian Garland, modeller of the RAMS R&F data

Last year, The Broadcast Research Council of South Africa (BRC) released the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data to the media and advertising industry. The data was modelled by Ian Garland of Milton Data, and this month, Ian will be visiting South Africa to present the intrinsic nature of the model.

The BRC’s CEO, Gary Whitaker says, “We are pleased and excited to be hosting Ian in Johannesburg and Cape Town as he discusses the new RAMS AMPLIFY™ Reach & Frequency background and data with the media and advertising industry. Diarise the 19th of March in Johannesburg and the 20th of March in Cape Town.”

This new innovative Reach and Frequency radio data model, based on P7D (Past Seven Days) listenership for the South African market has been modelled by Ian Garland of Milton Data who has pioneered ground-breaking work for the likes of Oztam, Commercial Radio Australia, Fox Sports, BBC, NBC Universal and IAB Australia.

The new data model relies on a 24-month version of the BRC’s/Ipsos’ day after recall survey. This dataset includes over 70 000 respondents. The data includes information about people’s listening habits claimed for yesterday and the last seven days and the standard categorisation details for these respondents such as province, age, gender, population group, metro/urban/rural status, and socio-economic measures.


When:  19 March 2024

Where: Bryanston County Club, (Bryanston Room)

Time:   10h00

Registration link:

Cape Town

When:  20 March 2024

Where: Two Oceans Aquarium, Dock Road, V&A Waterfront

Time:   10h00

Registration link:

BRC Contact Person 1: Anele Ntuli, +2774 554 0571 or

BRC Contact Person 2: Boitumelo Pooe, +2783 309 7193 or

“These sessions are open to everyone interested or involved in South African radio or in the measurement of thereof,” concludes Whitaker. “Ian will be available in a Q&A session afterwards and we look forward to welcoming him to South Africa.”

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Published by Owlhurst

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