Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. The highly regarded Lephema family from Lesotho partnered with international cement company and Boomtown client, Lafarge, to launch Maluti Mountain Cement. A product that carries the Lephema name with pride, the inception of […]
Wunderman SSA is celebrating its appointment to manage key GlaxoSmithKline (GSK) brands, following a competitive five-way, multinational agency pitch earlier this year. The agency has been entrusted with four powerful brands including Grandpa headache powder, Calpol paediatric syrup, Voltaren anti-inflammatory and Otrivin nasal decongestant. Haydn Townsend, Wunderman SSA’s group chief executive officer shared, “This is […]
Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity. The independent agency has been hired with a remit including global brand positioning, integrated communications strategy and creative. Amfi Craft hasn’t invested in marketing until […]
Eaton Electric South Africa (Eaton SA) has renewed its contract with Tribeca Public Relations to support the multinational power management company in achieving its business objectives on the African continent. Reporting into Eaton’s EMEA agency in Dubai, the Tribeca team works closely with executives at the company’s Wadeville facility in Johannesburg to maximise opportunities for […]
Sony Middle East and Africa (Sony MEA) has appointed Tribeca Public Relations (Tribeca) to support it in expanding awareness and driving growth of its extensive range of audio and digital imaging products in South Africa. Drawing on its years of experience working with international consumer electronics brands such as Epson, TomTom, Logitech, Garmin, Asus and […]
Ogilvy Africa, the most awarded creative agency in Africa, has named Brett Wild as its new Regional Creative Director. He takes over from Joao Espirito Santo, who is moving back to Portugal for a new assignment. In his new role, Brett will be expected to spearhead the Pan-African agency’s quest to deliver award-winning and effective […]
Eastern Cape citrus producer and exporter, Endulini Fruit, has appointed Boomtown as its retained PR agency. Pietie Ferreira, Endulini Fruit CEO commented, “We were looking for an agency that combined an in-depth FMCG knowledge and understanding of the Eastern Cape economy, but also had an international footprint, with a proven ability to raise profiles rapidly […]
