93-million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital agency, 8909. The manufacturer of South Africa’s best loved pork brand recently repositioned with a brave ambition – to redefine the […]
Eskort has taken on a bold and colourful new look inspired by the country’s unique trading environments from the padstal on a lonely road winding past an isolated farm to the spaza squeezed in-between a cellphone repair shop and a hairdresser on a bustling square alongside a taxi rank. Under-pinning the heritage brand’s new look […]
This year when Spice Girl Mel B hits our shores to host and begin filming for the diversity inclusive reality TV show The Fashion Hero, four headline brands will have the opportunity for global exposure. Gail Hoffman Parrish of G2 Connection, the integrated marketing agency managing all brand immersion for the ten-episode 60-minute reality programme […]
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
Tastic Rice’s new TVC from FCB Joburg is a beautifully cast and shot reminder of people’s innate generosity, and how much that generosity shapes our everyday lives. Created by Creative Director Bonolo Modise, Copywriter Junior Mokoma and Art Director Motlagole Nthite, the TVC builds awareness for the brand’s new campaign, and demonstrates why Tastic is […]
Following a tough trading year, support for local business is more crucial than ever. With the festive season in full swing, many consumers have already begun engaging in local online searches for gift ideas, holiday options, festive decor buys, food deals and more, but how can local businesses gain the most benefit from sales? South […]
HelloFCB+ is using digital and social media to communicate SABC3’s festive season proposition to millennial fans of the channel’s programming. Awarded the task after a strategic and creative pitch held a few months ago, the agency launched the ‘Escape the Norm’ campaign in November to reinforce the channel’s creative platform, ‘The Stage is Yours’. HelloMedia […]
