Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold where the brand creative dominates the ranks entirely, ensuring that messaging is not lost in any other media clutter. Since being bought by Heineken, the South African beer brand has gained momentum and has extended its footprint, as such it is now available in […]
Mall Ads™ continues to unlock income opportunities within the mall environment for both clients and landlords, this time through an entertainment Pop Up store at Musgrave Centre in KwaZulu-Natal for teambuilding company Playworks. Strategically situated in the food court area of the high foot traffic mall, Playworks brings Laser Tag and Escape Room fun to […]
Combining South Africa’s inherent love of soccer with a literal once in a lifetime opportunity – to train with international giants Chelsea Football Club, Shield has tailored a unique sponsorship property and been shortlisted for both Newcomer of the Year, and Campaign of the Year at this year’s Sports Sponsorship Awards. Gareth Marshall, Senior Brand […]
In line with global out of home trends and to provide advertisers with leading solutions, Mall Ads™ has launched Mall TV™. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands […]
FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.The group’s new brand strategy and identity were co-created by OgilvyRED (New York), Grid Worldwide and Yellowwood, in a year-long process that started in 2017. […]
Since winning the Bob Martin SA business in a three-way pitch earlier this year, King James the Second (II) has been hard at work rebranding and repositioning the iconic global pet wellness brand. And last week, launched the first series of television commercials with a fresh creative approach and new tagline. Marketing manager at Bob […]
The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying. Developed by Hellocomputer and FCB Cape Town, in conjunction with child psychologists, it features a video of a fake bullying incident in a school yard […]
