As part of Africa Day celebration on 25 May, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign. Themed “Rising Stars”, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way […]
Campaigns
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MullenLowe SA recently worked on the rebrand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day. Sarah Dexter, CEO at MullenLowe SA, explains that the team created a 360-degree campaign featuring a new look and brand promise which celebrates SASKO’s quality and care through its people. “At the […]
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RAPT Creative, recipient of this year’s Financial Mail AdFocus ‘Small Agency of the Year’ Award, is delivering ‘Phakamisa iSpirit’ for Pernod Ricard, the world’s second-largest spirits maker. Run in collaboration with the Gauteng Department of Economic Development and Furntech, Phakamisa iSpirit – Lift the Spirit – is the major focus of Pernod Ricard’s bid to […]
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In a move towards dialling up the emotional connection with its consumers; Jameson Irish whiskey launched, (7 November 2022), its global brand campaign entitled Widen the Circle in South Africa. The campaign, which builds on Jameson’s long held belief that life is better shared by inviting people to reach out and invite others in for […]
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As the swarming season begins for bees in South Africa, Rentokil Initial has partnered with Bee Kulture to provide specialised and sustainable “bee sanctuaries” adding to their suite of quick, safe, environmentally friendly and responsive pest control solutions. “We are always on the lookout to deliver even more effective and reliable services while ensuring public […]
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EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years. […]
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Brent Lindeque, South Africa’s Good Things Guy, has for the past year been lamenting the accumulation of recycled shopping bags growing in his cupboard, the car boot and every other available surface space in his house. But now there’s a solution. “We as South African consumers have gone from having a plastic shopping bag problem […]