Debonairs Pizza, the leading quick service restaurant in the pizza category, has launched an innovative new version of its popular On the Double® offer as part of its ongoing strategy to engage with millennials and attract new customers. The 28-year-old brand briefed its long-standing agency, FCB Joburg, to develop an above-the-line campaign for the new […]
Toyota SA has launched the fifth-generation Supra to South African high-end sports car enthusiasts with a 360° campaign from FCB Joburg that taps into the nostalgia of the video games it featured in during the 1980s, 1990s and 2000s. The iconic Supra was discontinued in 2002, some 19 years after it was launched in 1978. […]
An influencer campaign trialed for PanzerGlass™ by insights-driven communication agency, HaveYouHeard, in Durban has been a ‘smashing’ success. A provider of world-class screen protectors for mobile devices including smartphones, tablets, laptops and smartwatches, PanzerGlass™ briefed HaveYouHeard to create awareness for the brand within a clearly defined market to inform its national launch. The resultant ‘Hammerday’ […]
Toyota Hilux celebrates 50 years in South Africa this year with the launch of a new limited-edition model, the Hilux Legend 50. FCB Joburg brought this campaign to life, celebrating the role everyday legends have played in its success. Incorporating numerous elements including cinema, television, radio, out-of-home, print, digital media, social media and point-of-sale, brochures […]
By Jay Thomson, Co-Founder & Chief Digital Officer at Hoorah Digital Consultancy Brands need to realise that data is not just numbers. Data IS PEOPLE. Data IS treasure! Data that is used correctly, is your consumers’ voice. Data speaks! Data is a brand’s lifeline to better strategy, better execution of work, and improved ROI. Even […]
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and […]
Toyota SA has launched the next chapter in Toyota’s GR product story – a bespoke limited-edition Hilux GR Sport – with a new television commercial from FCB Joburg, featuring old family friends. ‘GR’ is the acronym for Gazoo Racing, Toyota’s global motorsport division. The first chapter in its GR product story of high-performance, limited-edition models […]
