Many successful campaigns have been executed using the InspiHer product range, prompting an invitation to the Unilever Media Day 2019. Media owners showcased their offerings and the audiences that they could potentially reach to Unilever marketing and brand teams. Attendees were asked to engage with the various products in fun and exciting ways, to execute […]
Reckitt Benckiser’s 80-year-old brand Dettol is reinforcing its ‘protection as strong as a mother’s love’ positioning with a bar soap TVC from its advertising agency McCann1886. Using the insight that, no matter how old you are, you will always be your mother’s baby, the TVC developed by McCann1886’s creative team of Executive Creative Director Tumi […]
The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150 000 Facebook views, 2 224 views on Instagram and over 911 views on YouTube. According to Toyota’s Social Media Community Manager, Naniwe Mthimkhulu, #ToyotaStoriesSA is a witty way of interacting and engaging with consumers, and celebrating their loyalty. […]
Uber Eats and HaveYouHeard have completed a series of influencer campaigns over the past few months to raise the profile of the food and beverage delivery service in the Mother City. The campaigns included postings by South African DJ and television personality, Lamiez Holworthy. And, keeping it topical, during the ICC Cricket World Cup comedians […]
Sasol ‘Ama-Glug-Glug’ created in 1999 by Lindsay Smithers FCB, now FCB Joburg, has retained its pole position as South Africa’s Best Liked Ad ‘of all time’ This is according to Adtrack™, Kantar’s proprietary advertising testing system which has evaluated the impact and liking of all brand advertising in South Africa since 1984. Kantar released this […]
The campaign, titled “Boys Do What Men Teach Them”, takes a hard look at the realities around the normalisation of gender-based violence through men’s perceived “innocent” and “victimless” actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen. Three […]
Pepsi is offering clubbers and other South African consumers the opportunity to win a R1-million in a promotion implemented by Cape Town-based agency, HaveYouHeard. All they need to do to stand a chance of winning the big pay day is upload a video of themselves taking a sip of Pepsi along with the hashtag #pepsimillionbucksip. […]
