Cape Town Tourism has launched a digital campaign to promote the city and its surrounds as an ideal winter getaway destination with a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents. Created by HaveYouHeard’s Group ECD Dan Berkowitz and ECD Gavin Whitfield and directed by Ari Kruger from Sketchbook Studios, the video […]
In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their ‘All The Stories Are True’ campaign. A series of long-format 90” films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J’Something, who shared their real-life ‘Chuck’ stories – based on the brand’s most famous sneaker. In 2019 Converse then […]
The Times of India (TOI), India’s iconic media house, launched the ‘Times Out & Proud’ initiative on International Day Against Homophobia (May 17) to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population. Created in collaboration with FCB Ulka, ‘Times […]
Savanna has always been the maverick of the South African cider market. It’s challenged the category norms with innovations like Savanna Loco – cider infused with Tequila flavour – and the rum-flavoured Savanna Blackbeard. Now it’s gone one step further with the launch of Savanna Non-Alcoholic Lemon, South Africa’s first non-alcoholic cider. Designed to respond […]
Hot on the heels of being part of the team praised by Tourism Minister Derek Hanekom for delivering the “best Africa’s Travel Indaba hosted yet”, FCB Joburg has received another accolade for its work on the account. This time, it’s a Wood Pencil from the D&AD Awards, which bestows the most prestigious awards in the […]
Award-winning Mashesha Stoves approached Boomtown to assist with its marketing after receiving an R100,000 grant to increase awareness of innovative stove and its benefits. Mashesha Stoves are scientifically engineered to provide clean, safe and an environmentally conscious way to cook. Initially designed for use in rural communities, it is also a convenient way to cook […]
It’s time for the world to meet the Soul Sisters. Here to inspire and celebrate sisters everywhere in a quirky and unique way that only Chicken Licken® can. In partnership with brand and communications agency Joe Public United, Chicken Licken® embraced women’s daily struggles to find insightful, humorous ways to market the SoulSister® Party 4 […]
