Eskort’s new quality assurance badge (attached) acknowledges the company’s unrivalled commitment to pork product quality in South Africa. The Eskort SAFE quality assurance badge was designed by the company’s communications partner, MetropolitanRepublic. It is playing an important role in Eskort’s brand refresh which launched in November last year. The rationale behind the refresh lies in […]
Eskort has taken on a bold and colourful new look inspired by the country’s unique trading environments from the padstal on a lonely road winding past an isolated farm to the spaza squeezed in-between a cellphone repair shop and a hairdresser on a bustling square alongside a taxi rank. Under-pinning the heritage brand’s new look […]
IZEA Worldwide Inc, a charter member of the worldwide influencer marketing alliance offering access to over 3-billion global citizens to modern brand marketers, Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent. According to IZEA Chairman and Chief Executive Officer, Ted Murphy, Africa is a largely untapped […]
Toyota South Africa has launched the all-new Toyota Agya to capture a bigger share of the country’s small car market. Appealing to those drivers who want an affordable vehicle offering as standard the features not normally found in a smaller car, the Agya specifically targets a younger audience buying their first car. Because the Toyota […]
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
Tastic Rice’s new TVC from FCB Joburg is a beautifully cast and shot reminder of people’s innate generosity, and how much that generosity shapes our everyday lives. Created by Creative Director Bonolo Modise, Copywriter Junior Mokoma and Art Director Motlagole Nthite, the TVC builds awareness for the brand’s new campaign, and demonstrates why Tastic is […]
FCB today announced that it has been selected by Adweek as its Global Agency of the Year. Citing the Agency’s continued growth, innovation and ability to quickly adapt in the face of the many challenges impacting the world this year, the publication recognized FCB’s unwavering focus on its people, clients and the creative work they […]
