Toyota South Africa is showing South Africans exactly what the phrase ‘the luxury of freedom’ means with the launch of the new Toyota Fortuner. Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africa’s SUV of choice for more than a decade, and delivers the complete package sought after […]
Debonairs Pizza is celebrating South Africa’s fondness for being ‘happiiii’ during the festive season with a new TVC from FCB Joburg for its current value deal, the Festive Deal. A large Triple Decker, two small Margherita pizzas and 10 cocktail Cheese Grillers, the Festive Deal is perfect for sharing with friends, not ‘a’ friend; or […]
Egg Films’ Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within. The creative team at M&C Saatchi Abel tasked Rasethaba to direct […]
Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux’s ‘Tough, Tougher, Tougher-er’ strategic positioning to claim ‘Legendary Toughness’. The Toyota Hilux debuted in South Africa in 1969 and, with its 2nd generation launching in 1973, quickly became the country’s favourite […]
FCB Joburg has appointed Struan Bourquin to lead its business on the Toyota South Africa account, one it has held since 1961 when the agency (then Lindsay Smithers) was asked to launch the first Toyota model to be sold in South Africa, the Toyopet. Making the announcement, FCB & Hellocomputer Johannesburg Group Managing Director, Thabang […]
Along with the team from VMLY&R Johannesburg, Egg Films director, Kyle Lewis, has created a new fashion film that puts fashion and art in a new sphere. Deeply rooted in creativity and self-expression, the 90” film celebrates what every South African feels for the country, and how the country in turn inspires them and makes […]
Cape Town-based Camilla Clerke, Executive Creative Director at the human connections agency HelloFCB+, has been named as one of Creativepool’s Creative Industry Influencers of the Year for 2020. Home to over 250 000 talented people and 20 000 of the planet’s most innovative companies, Creativepool is the hub that connects the global creative industry. Its Annual Awards […]
