The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year. The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR […]
Creative
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In a move towards dialling up the emotional connection with its consumers; Jameson Irish whiskey launched, (7 November 2022), its global brand campaign entitled Widen the Circle in South Africa. The campaign, which builds on Jameson’s long held belief that life is better shared by inviting people to reach out and invite others in for […]
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After a 60-year partnership, Toyota South Africa Motors and FCB are to take different forks in the road. The number one automotive brand in South Africa has recently announced that FCB will no longer be its agency of record for its brand and above-the-line account, business held by FCB for six decades. Toyota has made […]
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There’s a world of difference between a business and a brand – and the reason for that is FANS. That’s the view held by the organiser of South Africa’s first virtual conference focused on fan-building, FANS, HaveYouHeard’s Head of Culture and Editor of Snacks and @thisisin__, Brett Rogers. Rogers contends that successful businesses are built […]
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inBroadcasting and Brand Inc., two of the agencies within the HaveYouHeard Group of innovative and specialist creative communications businesses, have taken home metal from the 2022 New Generation Awards. Honouring effective and creative campaigns in social and digital media since 2018, the New Generation Awards announced its 2022 accolades on Thursday September 29 at a […]
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Effie South Africa is pleased to announce 30 finalists in the 2022 Effie Awards South Africa programme. Finalists were announced and celebrated at the Effie finalist’s party held at Hill on Empire’s rooftop venue. The event was hosted by Effie South Africa and The Association for Communication and Advertising (ACA), organiser of the Effie programme […]
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The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone. The campaign comes as the brand […]