FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease. The 69-year-old brand, owned by Amka, targets women between the ages of 18 – 35 years who are happy to use products to soften, […]
HelloFCB+ has created an endowment fund to celebrate the life of one of its employees, Simon Nicholson, who passed away in 2018. According to Managing Director and foundation trustee, Robyn Campbell, Nicholson contributed greatly to the agency’s clients’ success and was an inspiration to everyone who worked with him. “Thoroughly professional and humble, Simon never […]
South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the 4th edition of Toyota’s highly-successful Fortuner 4×4 Challenge. Launched in 2016, the Toyota Fortuner 4×4 Challenge matches four Toyota heroes with a member of the public as the pairs go head-to-head in a physically challenging two-day […]
FCB Joburg won a total of 10 Loeries at the 2019 Loerie Advertising Awards held in Durban over the weekend for its clients Coca-Cola SA and Toyota SA. The Phonetic Can for Coca-Cola SA received 6 awards, including a highly-sought-after Campaign Gold in the Integrated Campaign category, a Campaign Bronze in the Film Communication Branded […]
Debonairs Pizza, the leading quick service restaurant in the pizza category, has launched an innovative new version of its popular On the Double® offer as part of its ongoing strategy to engage with millennials and attract new customers. The 28-year-old brand briefed its long-standing agency, FCB Joburg, to develop an above-the-line campaign for the new […]
Toyota SA has launched the fifth-generation Supra to South African high-end sports car enthusiasts with a 360° campaign from FCB Joburg that taps into the nostalgia of the video games it featured in during the 1980s, 1990s and 2000s. The iconic Supra was discontinued in 2002, some 19 years after it was launched in 1978. […]
Toyota Hilux celebrates 50 years in South Africa this year with the launch of a new limited-edition model, the Hilux Legend 50. FCB Joburg brought this campaign to life, celebrating the role everyday legends have played in its success. Incorporating numerous elements including cinema, television, radio, out-of-home, print, digital media, social media and point-of-sale, brochures […]
