A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa’s largest online florist and gifting company, came to the business’s rescue when sales dried up in 2018. According to Managing Director, Ryan Bacher, the old adage ‘Nothing says I love you quite like flowers’ just didn’t hold water when it came to […]
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were […]
Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, […]
Proving, once again, that creative talent transcends cultural and social boundaries, Egg Films’ Kyle Lewis has directed a fast-paced and edgy TVC that will air in China for BMW in that country. Created to appeal to upwardly-mobile Chinese professionals between 23 and 30 years of age, the 90-second ad, which has been cut-down to a […]
Ogilvy today launched Social.Lab, its Social media performance division with a two-hour conference at the Ogilvy campus in Bryanston, titled “How social media is fueling the e-commerce economy”. Internationally, Social.Lab is the fastest-growing company in the Ogilvy network, combining creative content ideas with smart paid-media targeting to drive business results. Social.Lab operates in New York, […]
In a powerful acknowledgement of the country’s standing in the global advertising industry, two South African creatives have been selected to serve on the jury for international advertising awards competition Dubai Lynx 2019, from March 10-13. Bronwen Rautenbach will judge the design category at Dubai Lynx 2019 and will be a member of the […]
[Johannesburg]February 2019: As we enter the first few months of 2019, it is apparent that more than ever before, brands and advertisers have to fight for both relevance and the attention of their markets. Yet, how can we remain relevant if we are mislabelling the very segment that we are targeting? It has become common […]
