What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day. […]
International advertising, media & technology journal, Adweek, has included one of South Africa’s leading admen – Group Managing Director FCB Joburg and Hellocomputer, Thabang Skwambane – on its 2020 Creative 100 Honour Roll. Published annually to celebrate the most inspiring minds in marketing, media and culture, this year Adweek Creative 100 acknowledges worldwide talent in […]
Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic […]
In a 30-second mini-film created in record time by its long-standing communications partner, FCB Joburg, Toyota South Africa is urging the country’s drivers to give up driving during the COVID-19 lockdown. Briefed to reinforce the fact that Toyota moves South Africa every day while urging the country’s citizens to hang up their car keys and […]
by Rohan Reddy, the Executive Creative Director for the McCann Africa network The bad news At the time of writing this in Johannesburg, Covid-19, aka the Coronavirus, has infected more than 190 000 people globally and claimed over 7 500 lives. Just three months ago, most had never heard of ‘the Coronavirus’, but now it […]
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy […]
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
