#RWC2019 fever is in the air, and if you’re a rugby lover or history enthusiast, this one is for you. Join SPARK Media and master storyteller, Michael Charton, for a captivating tale about the forgotten Springbok tour of New Zealand more than 80 years ago. Taking place at the Bryanston Country Club mid-October, Michael’s story […]
SPARK Media is proud to host Dr Carl Driesener this October, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI) based in Australia. His presentation, themed Smart Targeting, will focus on the highly topical and hotly debated subject of effective targeting. Dr Driesener notes, “In an era of accountability and media fragmentation, some targeting makes […]
For the seventh time in the past ten years, The MediaShop Johannesburg has taken top honours at the annual MOST Awards. This year, The MediaShop Johannesburg was crowned Full Service Media Agency of the Year and overall Media Agency of the Year. “It is always humbling to be recognized by your industry peers and stakeholders. […]
South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the 4th edition of Toyota’s highly-successful Fortuner 4×4 Challenge. Launched in 2016, the Toyota Fortuner 4×4 Challenge matches four Toyota heroes with a member of the public as the pairs go head-to-head in a physically challenging two-day […]
HaveYouHeard has been shortlisted in five New Generation Social & Digital Media Awards categories. Founded in 2012, the show honours the innovative use of social and digital media as well as cutting-edge use of online media and tools by agencies and in-house marketing teams from across South Africa. The five finalists for HaveYouHeard are Uber […]
Right now, intangible brand assets are worth US$57.3trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why? The Nedbank IMC 2020 is themed Marketing Works. Work It! and it will explore why marketing is last on the agenda of every conference call and first to […]
When offering sage career or life advice to angst-filled youngsters pondering their future, there’s a line experienced elders like to quote – “follow your bliss” – it’s a term that was coined in the 70s by the late Joseph Campbell, an American mythologist, writer and lecturer – the popular interpretation being that if you do […]
