Right now, intangible brand assets are worth US$57.3trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why? The Nedbank IMC 2020 is themed Marketing Works. Work It! and it will explore why marketing is last on the agenda of every conference call and first to […]
When offering sage career or life advice to angst-filled youngsters pondering their future, there’s a line experienced elders like to quote – “follow your bliss” – it’s a term that was coined in the 70s by the late Joseph Campbell, an American mythologist, writer and lecturer – the popular interpretation being that if you do […]
Ticket are now on sale for the MOST Awards, the annual celebration of media excellence, which takes place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg. The overall goal of the MOST Awards is to inspire media owners and media agencies to improve the efficacy of their businesses through service performance. The […]
The exceedingly popular show stopper Black Box returns to Mediatech and if you were in awe of what the team pulled off in 2017 – you’ll be spellbound this year. That’s the opinion of Mediatech Africa show director Simon Robinson who adds, “It’s hard to improve on perfection but Creative Works and the team who […]
With preparations in full swing for PAMRO’s All Africa Media Research Conference in Mauritius in August, we caught up with board member Oresti Patricios to discuss research developments that have taken place in Africa over the past two decades. The Pan African Media Research Organisation (PAMRO) was established 20-years ago as a NPO by a […]
Duke Corporate Education (Duke CE) hosted its annual Davos of Human Capital 2019 event on 11 July in Johannesburg, South Africa as an exploration of the intersection of humanity, technology, the future of work and leadership, against the backdrop of unprecedented change and transformation. The one-day high-impact conference brought together more than 500 senior leaders […]
Prominent South African technical and event equipment supplier Gearhouse Group has again taken on the role of official technical sponsor of Mediatech Africa which runs from 17 – 19 July 2019. With the widest range of technical services currently available under one roof, backed by some of the most creative minds in the business, it’s no surprise […]
