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MRF and Plus 94 Research announce collaboration with ESOMAR for the latest MAPS

The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive MAPS™ (Marketing All Product Survey) dataset on May 16, 2024. The online event will highlight three full calendar years […]

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Exploring the Intersection of Technology and Marketing Effectiveness at Upcoming Effie SA Dialogue The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the relationship between technology and its role in achieving marketing effectiveness. Expanding on this vital theme, the dialogue will […]

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The route to CEO via marketing

Doug Place is a man on a mission. As the current Chairperson of the Marketing Association of South Africa (MASA) and a leading marketer in SA, he is committed to ramping up professionalism in our marketing industry, and considering how marketing can be leveraged to build robust SA businesses. As well as MASA Chairperson, Doug […]

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The future of reputation at Nedbank IMC

Emboldened by the real-time social media-driven environment, our customers and consumers have never been as vocally critical of brands as they are today. With this, reputational risk has never been more critical to the long-term management of brands and companies. Yet despite this, many brands still continue to flounder on the rocks of their reputations […]

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Finding the future focus together

“Secure the bag”, “You see the drip, though?”, “No Flex Zone”. Are these phrases truly reflective of how young people view money? Do they provide candid insights into their financial behaviour or is it just a narrative attached to them by pop culture and society? How do young people really feel about money? Unpacking this […]

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Effie Trophies

Effie dialogue series returns with an expanded programme featuring four thought-provoking panels

Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the C-Suite in the sector, the Effie dialogues aim to facilitate industry debate in an engaging platform while sharing impactful insights on themes related to marketing and performance. In 2022, Effie South […]

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Engagement Technologies and Data Aggregation stand out as Key Learnings from ISE 2023

Integrated Systems Europe (ISE), the world’s largest AV and systems integration exhibition took place in Barcelona, Spain earlier this year, and showcased global leading technology innovators and solutions providers across the industry. Kevin Bierman, Head of Digital Signage at Moving Tactics, South Africa’s leading digital signage solutions company, and member of the Global Signage Alliance (GSA), attended this […]

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September Maggs on Media Panel – Does Technology Terrify Marketers?

The Maggs on Media Breakfast Show brings together four South African experts on a single panel this September. Director of Modern Workplace and Security Colin Erasmus, Accenture Song Managing director Haydn Townsend, Hollard Insurance CMO Heidi Brauer CM(SA), and Musa Kalenga, CEO of the Brave Group and founder of Motherboard will share their opinions on the topic “Does Technology […]

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