IAS flies the South African flag again as it attends the Ad Forum Worldwide Summit in New York

The annual agencies and consultants’ get together– the 2017 AdForum Worldwide summit, promises to place the Independent Agency Search & Selection Company (IAS) at the forefront of global issues facing the marketing, communication and advertising industry and the complex world of agency selection.

The 2017 AdForum summit will take place in New York between 24^th and 28^th April 2017 covering a series of intricate industry related issues, challenges, and trends in the international world of advertising and communications.

The AdForum summit is a “by invitation only” event that will see global industry consultants, international network and independent agencies come together and share experiences which will shape the industry into the future. The Independent Agency Search and Selection Company (IAS) is the only South African company that has consistently been participating in the summit for the past nine years.

More than 25 agencies will be visited by more than 40 international consultants during Summit week.  Agencies including big names like Ogilvy, Grey, BBDO and Publicis Groupe as well as independents like Anomaly and 72&Sunny will participate in sessions where agency leaders from all disciplines in the industry will present their views and the challenges they face in the different markets where that they operate.

“For the first time in several years, at least two of the global CEO’s we will be meeting are women – this at least is a step forward for the industry, “comments Johanna McDowell, CEO of the IAS.  She adds that one of the Consultant only sessions will be discussing the role of pitch consulting and its future in the industry.

“As always, the week will be choc-a-bloc with news and excitement – and will provide the IAS with enough new material and insights to advise marketers and agencies in South Africa for the next 12 months as a minimum,” she concludes. SCOPEN Africa will also be represented by McDowell at the Summit along with other Scopen colleagues from around the world.