The annual agencies and consultants’ get together– the 2017 AdForum Worldwide summit, promises to place the Independent Agency Search & Selection Company (IAS) at the forefront of global issues facing the marketing, communication and advertising industry and the complex world of agency selection. The 2017 AdForum summit will take place in New York between 24th […]
Continue readingMore TagMonth: April 2017
Hisense Becomes Official Sponsor of 2018 FIFA World CupTM
In a joint press conference held with FIFA, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense will engage in an array of global marketing and advertising activities for both the […]
Continue readingMore TagThe PR value conundrum – what does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it comes to our PR and digital services offering, we have a very clear understanding of what value looks like from a delivery and business impact perspective. From time to time, when prospective clients enquire […]
Continue readingMore TagManaging the metrics that drive reputation is vital to business sustainability in Africa, finds inaugural Magna Carta Africa Reputation Index
Good governance is the top reputational attribute for telecommunications companies in South Africa Consumers want to see improved working conditions for government employees to reduce the frustration factor Banks should distinguish themselves more in terms of their customer service offering Reputational drivers and attributes vary markedly across key industries in South Africa, highlighting the crucial […]
Continue readingMore TagTBWA launches virtual entrepreneurship academy through social media and video halls in Tanzania
Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili. The programme will be disseminated on social media and eventually aired in thousands of video halls throughout the country. The initiative follows a highly successful pilot phase conducted […]
Continue readingMore TagLifestyle is about choices and Phonefinder.co.za enables you to compare more
Phonefinder.co.za, a local online cellular contract comparison engine, has expended its offering to further help consumers save on their monthly bills. According to Lance Krom, founder and managing director at Phonefinder, the company’s established and successful business model, which leverages its systems that enable consumers to compare cellular contract options, and its integrated online sales […]
Continue readingMore TagABSAVILLE, ABSA’s EDUTAINMENT SOAPIE, HITS THE AIRWAVES OF NINE SABC AFRICAN LANGUAGE STATIONS
The second series of Absaville, Absa’s bespoke storytelling campaign, hits the airwaves of nine SABC African Language Stations on Thursday 6 April, bringing Absa’s Shared Growth strategy to life on radio. Packaged as a ten minute show-within-a-show, the series is perceived as programming rather than advertising, designed to bring audiences back for more each week, […]
Continue readingMore TagHubble appointed as Uber’s preferred in-vehicle interactive entertainment partner
Uber and a new start-up from Cape Town, Hubble, have joined forces to entertain Uber riders with interactive entertainment during their trips. According to Justin Duveen, CEO of Hubble, their vision is to use innovative technology to entertain and inspire new adventures for Uber riders. “We, at Hubble, are excited to make a difference to […]
Continue readingMore TagLEARN HOW TO BECOME A RAINMAKER AND SECURE AN ENDLESS STREAM OF CLIENTS
Deon Binneman, the Reputation Go-to Guy is hosting a one-day, interactive workshop called “Marketing Professional and Consulting Services Workshop – How to Market your Consulting Practice, Services and Thought Leadership” on the 24th April for independent consultants and professional service providers that will provide valuable insight into the marketing of professional and consulting services. The […]
Continue readingMore TagIndependent Online signs with Lotame
In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before. User behaviour, interests and online journeys will enrich their offering not only […]
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