Sprout’s growth calls for a digital operations director

With more than 15 years’ experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month.

The programmatic media buying agency has been growing significantly since it was founded in 2013, and having Ulrike onboard will assist Sprout in optimising its service levels on both the client service, and campaign management side.

Stijn Smolders, Sprout CEO commented, “We are delighted to have Ulrike join our team. Not only does she complement our agency culture, but she brings an abundance of experience and talent that will provide the support and structure that the busy agency needs.”

Ulrike understands the full marketing spectrum having built up a career working on client side. She’s also worked in small to medium sized agencies, as well as in global networks before moving into business operations on a senior level.

Her international experience gained from working in different countries, and immersing herself in different cultures has afforded Ulrike insight into why people think and behave the way that they do. This understanding helps her get the best out of people, to work collaboratively and is of great value to both the agency and its clients.

“I am an advocate for change in today’s fast-paced digital world. I thrive on change and lead teams through change positively and passionately. I’m not easily deterred and am able to manage difficult situations diplomatically,” expressed Ulrike.

Most recently she headed up the client services’ and operational team at Titan Digital. And, prior to that she was a Global Digital Account Director at Liquorice DigitasLBi, part of Publicis Worldwide.

Fanta, Philips Consumer Electronics, Philips Domestic Appliances, Roche, Novo Nordisk, Amarula, Gordon’s Gin, White Ribbon, and Tchibo (German multinational retailer, majority shareholder of Beiersdorf) are just some of the brands Ulrike has worked on.

Ulrike concluded, “I am so looking forward to working with the Sprout team on some of the leading digital marketing brands in South Africa.”