SPARK Media offers support to Black-owned small media agencies

SPARK Media, a division of Caxton & CTP Publishers and Printers, is offering small, black-owned advertising agencies an opportunity like no other.

This offer emanates from an agreement between the Competition Commission of South Africa and Caxton and is scheduled to run until February 2021. See Competition Commission settlement details at http://sparkmedia.co.za/caxton-responds-media-reports-fined-competition-commission/

Qualifying small agencies can now benefit from a 25% bonus allocation of advertising space when booking print media advertisements in Caxton publications, including 12 national and 14 local magazines, Ramsay magazines, The Citizen newspaper and more than 140 local newspapers.

To qualify for this support, agencies are required to meet the criteria set out in the Broad Based Black Economic Empowerment Act 53 of 2003 and the codes of good practice issued thereunder.

These agencies should also not bill more than R50 million worth of advertising a year with any one or more media owners and must be majority Black owned.

The offer is subject to a total annual advertising space cap of R15 000 000 and the bonus advertising space may be utilised at the reasonable discretion of Caxton, subject to space availability.

To register as a beneficiary of this offer, and to see its terms and conditions, visit www.applyforsma.co.za and follow the online instructions after consulting the terms and conditions referred to above. Should you want more information, contact SPARK Media on 010-492-8391.

SPARK Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location-based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.