Mango is awarded the coolest low cost airline brand

This week Mango Airlines is back in the news announcing its new ‘Cool Title’ by being the lead low cost airline in the Sunday Times Generation Next awards. Mango’s accolade was announced yesterday [Thursday, 14 June] at a glitzy affair that recognises the country’s coolest brands and celebrities.

Head of Marketing at Mango Airlines, Benediction Zubane, says: “Mango has won this award a number of times including in 2008 and again in 2014. We love the fact that this is our triple award and that the youngsters of the country are calling us the cool kids in the sky! After all, this age group is our future cabin crew, pilots, and frequent flyers.”

The Generation Next awards started in 2004 and is now the leading annual youth brand preference and consumer behaviour survey. It polls 12 000 youths aged between 8 and 23. “Thank you to all those who voted for us: we love and appreciate your loyalty. We are looking forward to growing-up with you as we head for our 12^th birthday later in the year!”