“The small girl smiles. One eyelid flickers. She whips a pistol from her knickers.” There’s the story of Little Red Riding Hood that everyone knows and then there’s the Roald Dahl version. Dahl may be best known for bestselling children’s books like Matilda, The BFG, Charlie and The Chocolate Factory, James and The Giant Peach […]
Continue readingMore TagMonth: June 2018
SA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed […]
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Unpacking the era of Influencer Marketing
Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers – mainly online. This kind of marketing uses the influence or reach that an individual has on […]
Continue readingMore TagGlobal search for new talent to join BBC Earth
BBC Earth (DSTv Channel 184) has today launched a global search for a fresh new presenter who can offer a different perspective on all things natural history and science, to join the team to film a four-part YouTube series. If you’ve never before been a presenter and are; Passionate about our planet and all the […]
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Going green… and other marketing trends discussed at Madex 2018
Going green is one of the major trends that marketers are seeing in the retail space, and part of a changing marketing landscape. This is according to Chantelle Booysen-Fourie, portfolio manager: communications, events and strategic partnerships at the Marketing Association of South Africa (MASA). Booysen-Fourie was speaking on the opening day of Madex and Markex […]
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FCB Joburg Designer Selected To Study For Masters In Sweden
An FCB Joburg designer, Nontokozo Tshabalala, has beaten out 20 000 applicants to join nine other young South Africans to be awarded a Sweden Institute Study Scholarship (SSIS) to study for her Masters degree in that country. An opportunity to further her chosen profession abroad is not a first for Tshabalala, who was selected while an […]
Continue readingMore TagIndustry-leading audience data workshop highlights key learnings for brands
24.com in association with its sales team from The SpaceStation, South Africa’s leading digital media sales company, hosted an industry-leading workshop on Thursday 31 May to explore how data and audience segments can assist marketers and advertisers address a range of marketing challenges, as well as looking at international trends in data. Heading up […]
Continue readingMore TagACA seeks CEO
The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association represents advertising and communications agencies that presently contribute approximately 95% of South Africa’s measured ad spend to all stakeholders including, but not limited to, the broader profession, government, the media and […]
Continue readingMore TagAds24 wins recognition at the prestigious international Global Media Awards
Shortly after presenting its second ever Food for Thought event in Johannesburg recently, Ads24 received a Best in Africa Award for its inaugural 2017 Food for Thought at the prestigious Global Media Awards in Washington DC on Monday evening. In addition, Ads24 was awarded honourable mentions in three categories: Best use of an event to […]
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Mall Ads™ pioneers new solutions in Mall alternative income
Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]
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