High Fives All Round For FCB Africa Clients On Top Brands Lists

Palms are stinging at FCB Africa’s offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey.

With 16 brands mentioned a total of 27 times across 18 different categories, FCB Africa group’s clients certainly proved their marketing mettle.

In particular, FCB Africa clients accounted for the three major awards in the consumer section of the survey with Koo receiving the Grand Prix as the Overall Favourite Brand, and Coca-Cola taking the Social Investment Award and the Green Award.

In fact, three FCB Africa clients made it to the Top 10 Overall Favourite Brand list (Koo, Coca-Cola and Tastic Rice), two made it to the Top 10 Social Investment list (Coca-Cola and Tiger Brands) and two to the Top 10 Green list (Coca-Cola and Tiger Brands).

In addition, Tastic Rice was named the number 1 brand in the Essential Foods consumer category, Koo the number 1 brand in the Tinned Goods consumer category, and Coca-Cola the number 1 brand in the Soft Drinks consumer category.

FCB Africa brands achieving number 2 positions included Savanna Dry in the Cider consumer category and Toyota in the Car Companies business category.

Other FCB Africa brands acknowledged by the survey were Albany, Amarula, Sprite, FishAways, Sunlight Soap, Ingrams, Mrs Balls, Debonairs Pizza, Absa and Sasol.

Based on this performance, FCB Africa was the runner up for the Robyn Putter Award. This recognises the contributions made by creative agencies in support of winning brands, with the winner decided on a points system, based on the performance of its clients in the survey.

“We are exceptionally proud of our clients and their brands. This is a phenomenal performance proving their professionalism and commitment to South African consumers and, in the case of those making the Grand Prix lists, to issues that are important to those consumers,” said FCB Africa Group CEO, Brett Morris.

“Congratulations to them all, especially seeing as – for most of them – this is not their first time achieving Grand Prix status, nor making the category lists. Consistency and commitment, staying the distance, is vital when it comes to brand building, and these 16 brands have certainly proved they’ve got what it takes to deliver.”

Morris also commended the agency teams that worked closely with FCB Africa’s clients to support their brand-building efforts.

“I’m very pleased to see such a wide spread of clients and brands making the lists, and across such a wide spread of different categories. I believe this demonstrates FCB Joburg’s, FCB Cape Town’s and Hellocomputer’s experience and depth, which obviously translates into adding value for our clients and brands.”

Source: FCB Africa’s Clients and Brands in Top Brands 2018:

CONSUMER

Grand Prix – Consumer

1 Koo

2 Coca-Cola

3 Samsung

4 Shoprite

5 KFC

6 Tastic

7 Lucky Star

8 All Gold Tomato Sauce

9 SABC 1

10 Pick n Pay (Supermarket/Hypermarket/ Family Store)

Social Investment – Consumer

1 Coca-Cola

2 Shoprite

3 Eskom

4 Pick n Pay

5 Vodacom

6 South African Breweries (SAB)

7 Telkom

8 KFC

9 Tiger Brands

10 Lever Brothers/Unilever

Green – Consumer

1 Coca-Cola

2 Shoprite

3 Eskom

4 Pick n Pay

5 Telkom

6 Vodacom

7 Unilever/Lever Brothers

8 Tiger Brands

9 MTN

10 South African Breweries (SAB)

Water

1 BonAqua

2 AQuelle

3 Woolworths Water

4 Valpré

5 H2O

6 Glaceau vitamin water

7 Aquartz

8 Oasis water

9 Seltzer water

10 Nestle pure life still water

Energy drinks

1 Powerade

2 Red Bull

3 Power Play

4 Energade

5 Lucozade

6 Monster

7 Dragon

8 Aloe Mas-Aloe Vera Energy Drink

9 Bioplus

10 Mofaya

Beer

1 Heineken

2 Castle Lite

3 Carling Black Label

4 Castle Lager

5 Corona

6 Flying Fish

7 Amstel Lager

8 Windhoek Draught

9 Hansa

10 Windhoek Lager

Ciders

1 Hunter’s Dry

2 Savanna Dry

3 Hunter’s Gold

4 Hunter’s Extreme

5 Redd’s Original

6 Redd’s Dry

7 Savanna Light

8 Strongbow

Alcoholic Coolers

1 Bernini

2 Red Square

3 Brutal Fruit

4 Smirnoff Spin

5 Smirnoff Storm

6 Bacardi Breezer

Alcoholic Spirits

1 Hennessey

2 Johnnie Walker

3 Jameson

4 Amarula

5 J & B

6 Skyy Vodka

7 Jack Daniel’s

8 Glenfiddich

9 Richelieu

10 Three Ships

Personal Care

1 Vaseline

2 Nivea

3 Sunlight

4 Protex

5 Dettol

6 Ingrams

7 Bio-Oil

8 Johnson & Johnson

9 Dove

10 Yardley

Fruit-Based Drinks

1 Oros

2 Liqui-Fruit

3 Clover

4 Fruitree

5 Halls

6 Ceres

7 Tropika

8 Magalies

9 Minute Maid

10 Clover Life Nectar

Condiments & Sauces

1 All Gold Tomato Sauce

2 Crosse & Blackwell Mayonnaise

3 Nola Mayonnaise

4 Mrs Ball’s Chutney

5 Nando’s Sauces

6 Wellingtons Sweet Chilli

7 Steers Sauce

8 Tabasco Sauce

9 Woolworths Mayonnaise

10 Spur Sauces

Essential Foods

1 Tastic

2 Albany

3 White Star

4 Fatti’s & Moni’s

5 Sasko

6 Spekko

7 Ace

8 Blue Ribbon

9 Aunt Caroline

10 Iwisa

Tinned Foods

1 Koo

2 Lucky Star

3 All Gold

4 Bull Brand

5 John West

6 Glenryck

7 Hugo’s

8 Denny

9 Gold Dish

10 Rhodes

Soft Drinks

1 Coca-Cola

2 Stoney Ginger Beer

3 Sprite

4 Appletiser

5 Fanta

6 Sparletta

7 Nestea Ice Tea

8 Grapetiser

9 Twist

10 Iron Brew

Frozen Chicken

1 Rainbow

2 Goldi

3 Woolworths

4 I & J

5 Farmer Brown

6 Country Fair

7 Supreme

8 Any retailer brand

9 Yummy

Fast-food Restaurants

1 KFC

2 Nando’s

3 Debonair’s Pizza

4 McDonald’s / McCafe

5 Wimpy

6 Chicken Licken

7 Steers

8 Roman’s Pizza

9 Zebros

10 FishAways

Sit-down Restaurants

1 Spur

2 Nando’s

3 Wimpy

4 Mugg & Bean

5 RocoMamas

6 Ocean Basket

7 News Cafe

8 Cubana

9 Dros

10 Cape Town Fish Market

Beauty and cosmetics

1 Nivea

2 Pond’s

3 Avon

4 Yardley

5 Revlon

6 Clinique

7 Woolworths

8 Elizabeth Arden

9 Dawn

10 Dove

Electronic Goods

1 Samsung

2 LG

3 Sony

4 Apple

5 Hisense

6 Nokia

7 Panasonic

8 Telefunken

9 JVC

10 Sansui

Large Kitchen Appliances

1 Samsung

2 Defy

3 LG

4 Kelvinator

5 Whirlpool

6 KIC

7 Hisense

8 Bosch

9 Siemens

10 Panasonic

Car Category

1 Mercedes-Benz

2 Volkswagen

3 BMW

4 Toyota

5 Audi

6 Hyundai

7 Ford

8 Mazda

9 Isuzu

10 Nissan

Petrol Stations

1 Engen

2 Total

3 Shell

4 Sasol

5 BP

6 Caltex

7 Exel

Domestic Airlines

1 South African Airways

2 British Airways

3 Mango

4 Kulula.com

Retail Banks

1 Capitec

2 FNB

3 Standard Bank

4 Nedbank

5 ABSA

Short-term Insurance

1 Discovery Insure

2 OUTsurance

3 Old Mutual Group

4 FNB

5 Stanbic (Standard Bank)

6 Hollard

7 Auto & General

8 Santam

9 Nedbank

10 Miway

Long-term Insurance

1 Old Mutual Group

2 Metropolitan Life

3 Sanlam

4 Nedbank

5 Liberty

6 Avbob

7 Standard Bank

8 Hollard

9 FNB

10 Clientele

Micro-lenders

1 Capfin

2 Wonga

Cellphones

1 Samsung

2 Apple iPhone

3 Nokia

4 Huawei

5 Sony

6 LG

7 Hisense

8 Blackberry

9 Vodafone

10 Alcatel

Telecommunications Providers

1 Vodacom

2 MTN

3 Telkom Mobile

4 Cell C

5 Telkom

TV Service Providers

1 SABC 1

2 eTV

3 SABC 2

4 SuperSport

5 SABC 3

6 Mzansi Magic

7 Channel O

8 M-Net Series

9 National Geographic

10 M-Net

Loyalty Programmes

1 Pick n Pay Smart Shopper

2 Clicks Clubcard

3 Vodacom Rewards

4 Woolworths WRewards

5 FNB Ebucks

6 Nedbank Greenbacks

7 Standard Bank Ucount

8 Jet Thank U

9 Dischem

10 Edgars Thank U

Daily Newspapers

1 Daily Sun

2 Sowetan

3 Volksblad

4 The Star

5 Citizen

6 Isolezwe

7 Pretoria News

8 Daily Dispatch

9 Cape Times

10 Ilanga

Weekly Newspapers

1 Sunday Times

2 Soccer Laduma

3 Sunday World

4 City Press

5 Saturday Star

6 Sunday Sun

7 Rapport

8 Saturday Citizen

9 Mail & Guardian

10 Beeld Naweek

Grocery Stores

1 Shoprite

2 Pick n Pay (Supermarket/Hypermarket/ Family Store)

3 Spar/KwikSpar/Super Spar

4 Checkers/Checkers Hyper

5 Woolworths

6 Fruit & Veg City

7 Makro

8 Game (Foodco)

9 U-Save

10 Cambridge Food

BUSINESS

Grand Prix – Business

1 Discovery Health Medical Scheme

2 Vodacom

3 Apple iPhone

4 Kulula.com

5 Business Day

6 British Airways

7 Allan Gray

8 Avis

9 FNB

10 Samsung

Social Investment – Business

1 Nedbank

2 Woolworths

3 FNB

4 OUTsurance

5 Vodacom

6 Pick n Pay

7 Coca-Cola

8 Discovery

9 Old Mutual Group

10 MTN

Green – Business

1 FNB

2 Capitec

3 Nedbank

4 Woolworths

5 World Wildlife Fund (WWF)

6 Sasol

7 Pick n Pay

8 Investec

9 Discovery

10 Spar

Domestic Airlines

1 Kulula.com

2 British Airways

3 Mango

4 Safair

5 South African Airways

6 SA Airlink

7 South African Express

Car Hire Companies

1 Avis

2 Europcar

3 Budget

4 Hertz

5 First Car Rental

6 Tempest

7 Bidvest

8 Thrifty Car Rental

Car Companies

1 Mercedes-Benz

2 Toyota

3 Audi

4 BMW

5 Volkswagen

6 Honda

7 Land Rover

8 Hyundai

9 Ford

10 Nissan

Long-term Insurance

1 Liberty

2 Momentum Myriad

3 Discovery Life

4 Sanlam

5 Alexander Forbes

6 FNB

7 Old Mutual Group

8 Hollard

Short-term Insurance

1 Santam

2 OUTsurance

3 Hollard

4 Discovery Insure

5 Alexander Forbes

6 Old Mutual Group

7 Zurich

8 Auto & General

9 AIG Insurance

10 SASRIA

Corporate Banks

1 FNB

2 Investec

3 Standard Bank

4 Nedbank

5 Rand Merchant Bank

6 ABSA

Cellphones

1 Apple iPhone

2 Samsung

3 Huawei

Telecoms Providers

1 Vodacom

2 MTN

3 Telkom

4 Cell C

5 Neotel

6 Telkom Mobile

7 Vox Telecom

Business Newspapers

1 Business Day

2 Sunday Times – Business Times

3 Mail & Guardian – Business

4 Business Report

5 Sake 24

6 Sake Rapport

7 Saturday Personal Finance

Investment Companies

1 Allan Gray

2 Momentum

3 Liberty

4 RMB/Rand Merchant Bank

5 Sanlam

6 Discovery Invest

7 Alexander Forbes

8 Old Mutual Group

9 Stanlib

Medical Aid Companies

1 Discovery Health Medical Scheme

2 Momentum

3 Bonitas

Whiskey, Brandy and Vodka Brands

1 Glenfiddich

2 Johnnie Walker

3 Jameson

4 Glenmorangie

5 Chivas Regal

6 Bell’s

7 KWV

8 Glenlevit

9 J&B

10 Absolut