Spears Aplenty For Ogilvy

Ogilvy SA won an impressive 19 gold medals at the 2018 Assegai Awards announced in Johannesburg last Thursday. Bringing home the most awards of the evening by any agency and a total of 37 Assegais in all.

The Assegais, run by the Direct Marketing Association, acknowledge the best in South African integrated marketing, and Ogilvy SA CEO Alistair Mokoena was especially pleased with the outcome “because it shone the light on a wide spread of work done for major, long-standing clients – the golds were spread across eight different clients and four different categories”.

Ogilvy SA CCO Pete Case highlighted the achievement of winning three of the four golds awarded in the Experiential Media category; “This is the kind of innovative work that we’re proud to have created. Work that cuts through for brands such as Carling Black Label’s Soccer Song of Change, the OMO Dirt Book and Volkswagen’s Marco Polo Game. They’re all good examples of breaking the mould and finding different routes to today’s audiences.”

Ogilvy’s strength in online campaigns was acknowledged with ten golds in the category, including one for the massively popular KFC ‘Keep Rolling’ video and three for DSTV. The work for KFC gathered over 3.9 billion impressions and over 51 million views in the first 2 weeks of being seeded online.

 OGILVY SA ASSEGAIS 2018 WINS

Category	Entry Name	Company Name	Award
3D	How OMO used a dirty book to reconnect children with playtime and story time.	Ogilvy South Africa	Bronze
Direct Response Mass Media: TV, Print, Out-of-home and Radio	Huggies – The World’s First Baby Marathon	Ogilvy South Africa	Bronze
Experiential Media	Carling Black Label – Soccer Song for Change	Ogilvy South Africa	Gold
Experiential Media	How OMO used multi-sensory engagement, African fables and dirt to reconnect kids with the world beyond their digital screens	Ogilvy South Africa	Gold
Experiential Media	Volkswagen Fuels The World’s Largest Game Of #Marco#Polo	Ogilvy South Africa	Gold
Experiential Media	DStv – Halloween Sleepover	Ogilvy South Africa	Bronze
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	Volkswagen Fuels The World’s Largest Game Of #Marco#Polo	Ogilvy South Africa	Gold
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	Cadbury PS – #SayItWithPS	Ogilvy South Africa	Gold
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	DStv Access – Ringa No Makenzo	Ogilvy South Africa	Gold
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)	DStv – Fanalysis	Ogilvy South Africa	Gold
Online Campaigns: banners, micro sites, remarketing and other online campaigns	KFC #BlackFriedDay	Ogilvy South Africa	Gold
Online Campaigns: banners, micro sites, remarketing and other online campaigns	KFC Dunked Burgers	Ogilvy South Africa	Gold
Online Campaigns: banners, micro sites, remarketing and other online campaigns	Neurobian	Ogilvy South Africa	Gold
Online Campaigns: banners, micro sites, remarketing and other online campaigns	Vodacom Repositioning	Ogilvy South Africa	Gold
Social Media (Social Media Platforms)	KFC “Rolling”: Using trends, timing and tactics to win at the F___ W___ C__	Ogilvy South Africa	Gold
Social Media (Social Media Platforms)	Skip – End of Fast Fashion	Ogilvy South Africa	Gold
Social Media (Social Media Platforms)	Nimeu – 12 Week Challenge #NoMakeUpBride	Ogilvy South Africa	Leader
Social Media (Social Media Platforms)	Pfizer – Life Uncensored	Ogilvy South Africa	Leader
Social Media (Social Media Platforms)	Philips #ShaveToRemember	Ogilvy South Africa	Leader
Social Media (Social Media Platforms)	Vodacom Summer	Ogilvy South Africa	Leader
Social Media (Social Media Platforms)	Cadbury PS – #SayItWithPS	Ogilvy South Africa	Gold
Social Media (Social Media Platforms)	DStv – Fanalysis	Ogilvy South Africa	Gold
Social Media (Social Media Platforms)	DStv – Halloween Sleepover	Ogilvy South Africa	Gold
Social Media (Social Media Platforms)	DStv – The Other Host Nation	Ogilvy South Africa	Gold
Integrated Direct Marketing Campaigns	Carling Black Label #NoExcuse	Ogilvy South Africa	Gold
Integrated Direct Marketing Campaigns	KFC “Make A Meal Of It” The retail ad that united the globe	Ogilvy South Africa	Gold
Integrated Direct Marketing Campaigns	Huggies – The World’s First Baby Marathon	Ogilvy South Africa	Leader
Integrated Direct Marketing Campaigns	Philips #ShaveToRemember	Ogilvy South Africa	Silver
Art Direction	Castle Lite Money Calling – “Unlock it, pour it, sip it, enjoy it, lock it”	Ogilvy South Africa & Egg Films co-entry	Leader
Branded Content	Cadbury PS – #SayItWithPS	Ogilvy South Africa	Silver
Branded Content	Huggies – The World’s First Baby Marathon	Ogilvy South Africa	Silver
Branded Content	Vodacom Youthday	Ogilvy South Africa	Silver
Innovative Solutions	“Dirt is Good” – Why OMO created a dirt-activated African fable for children	Ogilvy South Africa	Leader
Innovative Solutions	Carling Black Label – Soccer Song for Change	Ogilvy South Africa	Silver
Most Effective Use of Content	KFC “Make A Meal Of It “Using The Most Contentious Content In Soccer To Sell Streetwise	Ogilvy South Africa	Silver
Most Effective Use of Content	Cadbury PS – #SayItWithPS	Ogilvy South Africa	Silver
Most Effective Use of Content	Huggies – The World’s First Baby Marathon	Ogilvy South Africa	Silver