The Direct Marketing Association of South Africa’s Assegai Awards, recognises integrated marketing excellence and raises the industry bar as we see the growing standard of winning work. As an agency group Joe Public United lives its purpose of growth and believes in always doing better than their best. Continuing this trend the group saw specialist digital agency, Joe Public Connect at the forefront of this year’s Assegai Awards.
Following the team’s leading performances at the 2018 New Generation Awards the fast-rising digital agency had a total of 12 finalists, with Joe Public Connect compounding the group’s winning streak with all 12 awards converted on the night. On top of that Joe Public won 3 awards, totalling 15 awards for Joe Public United. In addition Joe Public Connect also took home the Assegai’s coveted Agency of the Year, Brand of the Year for black and shared the Zinthatu Award that demonstrates consistent excellence of work each year.With more awards added to Joe Public Connect’s shelves, the agency continues to be a rising digital force to be reckoned with in the field of digital direct marketing and customer experience, striving to deliver brand growth and result-yielding campaigns. “At the core of Joe Public Connect is the strength of our relationships with our clients, it is an engine for greatness. When clients put their trust in us and what we do, it drives and develops creativity and innovation,” says Dani Morley, Managing Partner Joe Public Connect. It was campaigns for clients Anglo American, SAB, black and Chicken Licken® across varying categories that stood out showcasing the agency’s excellent work.
“It is truly an honour to see our efforts being recognised and awarded. If our people see their hard work paying off, it drives us to keep working harder. Hard work is a catalyst for growth and since the growth of our people and our clients is ingrained in everything we do, our success at this year’s Assegai Awards is testament to that,” says Dylan Mclean, Executive Creative Director Joe Public Connect.
Awards Table:
Experiential Media
Award | Entry Agency | Brand | Product |
Gold | Joe Public | Apartheid Museum | Bill of Rights |
Online Campaigns | |||
Bronze | Joe Public Connect | Chicken Licken | Double Chick’n Boerie™ Burger Debate |
Bronze | Joe Public Connect | Black | The Future of Entertainment. Now. |
Social Media (Social Media Platforms) | |||
Bronze | Joe Public Connect | Chicken Licken | Hotwings® Sbu 2.0 |
Art Direction | |||
Gold | Joe Public Connect | Black | The Future of Entertainment. Now. |
Gold | Joe Public
Connect |
Chicken Licken | Hotwings® Sbu 2.0 |
Branded Content | |||
Gold | Joe Public
Connect |
Chicken Licken | Double Chick’n Boerie™ Burger Debate |
Innovative Solutions | |||
Leader | Joe Public Connect | SAB | Your Business in Lights Billboard |
Gold | Joe Public Connect | Black | The Timeline Takeover |
Gold | Joe Public Connect | Black | Boring Pre-Roll Ads |
Most Effective Use of Content | |||
Leader | Joe Public Connect | Anglo American | A Day at a Modern Mine |
Use of New Technologies | |||
Silver | Joe Public Connect | SAB | Your Business in Lights Billboard |
Silver | Joe Public Connect | SAB | The Invisible Issue |
NPO Direct Marketing | |||
Gold | Joe Public | One School at a Time | Never Unsanitary Pads |
Gold | Joe Public | POWA | The News You Need To See |
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