Ogilvy Cape Town and Giant Films new campaign, Rape Crises, hits close to home

It is estimated that 40% of South African women will be raped in their lifetime and only 8.6% of rape perpetrators are convicted. Unfortunately, most people believe these rapes only occur in dark alleyways by hooded strangers.

Rape Crisis’ new campaign reveals that the truth is a lot closer to home.

68% of rape survivors know their rapist. They have had their trust broken in the workplace, home, communities, and other places that should very well be a place of safety. They have been betrayed by a friend, husband, family member and colleague.

If women can’t trust those closest to them, who can they trust? Many struggle to speak out about their experiences for fear their trust will be further betrayed.

The harrowing campaign uses online film, press, and radio ads featuring actual survivors, to inform women that if they have no one speak to, they can speak to a trained Rape Crisis counsellor through a dedicated 24hr crisis line.

The campaign was created by Ogilvy Cape Town with the help of Giant Films, We Love Jam and photographer David Prior.

Watch the Rape Crisis ad here: https://www.youtube.com/watch?v=IuBwyZkWXP0

Hear the radio spots below:

• The Field: https://youtu.be/qV5iI6Rj5Yw
• The Bedroom: https://youtu.be/mWgqOk8EFN8
• The Kitchen: https://youtu.be/JwEGpMerN3A

View the press adverts below:

Photographer David Prior Photographer David Prior

Photographer David Prior

If you need help or want to help, please call 021 447 9762, or visit rapecrisis.org.za to donate. All proceeds will go towards our counselling service.