Riverbed has been awarded the Corporate Communications account for McCain, following an intensive four-way pitch against prominent, multinational agencies. The renowned international producer of frozen vegetables is re-strategising its brand positioning, and undergoing a future-fit transition, with Riverbed as a preferred partner. The independent, through-the-line creative agency won the pitch based on its ideas-led approach, combining its roots and strength in PR, as well as it’s experience in developing purpose-led work.
Latest posts by Ed (see all)
- The MRF’s latest MAPS™ data set for 13th release - 30th October 2024
- TV’s Post Loadshedding Comeback? - 16th October 2024
- Top 50 DSTV TV programmes – August 2024 - 7th October 2024