Ogilvy South Africa announces new creative leadership team

Ogilvy South Africa is proud to announce the promotion of Tseliso Rangaka and Matthew Barnes to joint Chief Creative Officer (CCO) roles in a restructuring of our creative leadership teams. Rangaka, who is current chairman of the Loeries and has been with Ogilvy for more than 10 years, will become lead of the Cape Town campus, while Barnes, who joined Ogilvy with the Gloo merger, will lead the Johannesburg team.

Several simultaneous promotions and restructures have taken place in the wider group, including the promotion of Molefi Thulo and Peter Little to ECD roles in Johannesburg, and the appointment of Marion Bryan and Irene Styger as Creative Directors in Johannesburg. Neil White, Alex Goldberg and Taryn Scher have taken up Creative Director roles at Ogilvy Cape Town.

“We are proud of our ability to attract the best talent in the industry, both from a skills and diversity perspective. Our strong culture of performance management and career pathing allows us to grow this talent and promote from within,” said Ogilvy SA CEO Alistair Mokoena. “We’re really excited for Matt and Tseliso to take the creative helm moving forward. They are exceptional at their craft and great fun to work with. We look forward to harnessing the combined power of creativity, data, technology and culture to create value for our people and our clients.”

Rangaka will partner with Vicki Buys, the Cape Town MD and Barnes with Johannesburg MD Elouise Kelly.

“We have some of the greatest household names as clients as well as some of the longest agency-client partnerships. Partnerships that are based on a shared belief in the power of creativity to make brands matter. It is this passion and a relentness spirit of continous improvement that makes us an efficient and effective partner to our clients. Our long history of industry leadership both in terms of revenue and creative ranking are a source of immense pride. Most recently, Ogilvy was the most awarded agency at the MAAs (the Marketing Achievement Awards), and also at the Apex effectiveness awards, taking home a Grand Prix, and the only agency to receive 2 Gold Apex awards.