Leadership change for Cape Town-based Hero

Independent full-service agency, Hero, is proud to announce that it has appointed a new leadership team effective May 2019.

Amanda Lambe, who started her career in marketing almost two decades ago, has been promoted to the position of managing director. She will be taking over from Andrew Hall, who will be stepping down as managing director but remain involved with the agency. Lambe first joined Hero in 2016 as its head of social and later became its client service director. However, her relationship with the agency goes as far back as 2009, when she was a client of theirs.

Working closely with Lambe will be Jabulani Sigege, who joined Hero six months ago as its executive creative director. Trained as a copywriter at the Red & Yellow School, he has over the past 13 years worked at King James, 140 BBDO and M&C Saatchi Abel.

This partnership between the managing director and executive creative director underscores the creativity with which they plan to lead the agency. This approach has already yielded results, with new clients coming on board.

“Our purpose is to work together as a team to inspire our units to create solutions that embrace every aspect of modern advertising,” said Lambe.

Established in 1995, Hero strives to create real work that makes a real difference, both to their clients and their customers.

“We do this by doing more than just coming up with ideas. We provide solutions based on insights that go beyond the surface, influenced by diverse points of view. This is how they become relevant and truly resonate with people,” said Sigege.

Hero is a full-service agency offering a comprehensive suite of services. It is an independently owned, wholly South African agency that has forged a strong relationship with its empowerment partner, Gamiro, over the last four years. This leadership change marks the next step in the agency’s evolution.