Sportscene launched new in-store radio station to truly connect with customers

Sportscene, one of the 18 retail brands in the Foschini Group’s comprehensive portfolio including clothing, footwear, jewelry, sportswear, mobile phones, technology products and home stores as well as an online presence, has launched an in-store radio station to truly connect with its customers.

Created and programmed by inBroadcast, Sportscene Radio was launched via a live broadcast from the chain’s new store in Sandton City. Programming includes a weekly live show by live DJ’s broadcast from AMPD studios in Newtown Junction, and daily music compiled by inBroadcast’s The Eye radio team.

A new division of full-service agency HaveYouHeard, inBroadcast is innovating the broadcast media and branded content spaces.

Headed by Jon Savage, a leading figure in production and broadcast globally, it was created in response to the many different and cost-efficient opportunities that are emerging to challenge the traditional broadcasters’ role, from bespoke platforms built to amplify a single message through to brands themselves becoming broadcasters.

“As a broadcaster, Sportscene Radio will be able to forge closer relationships with their customers, ensuring that its communication with them is relevant, highly targeted and timeous,” said Savage.

“inBroadcast is able to offer this communications solution to Sportscene through The Eye, a facility that runs 3rd party radio stations, which is what makes it an economical solution for brands,” said Savage.

“An innovation in digital radio in that it uses the ways in which people engage with social media as the template for content and who hosts it, it is a massive departure from traditional radio and is paving new roads for how brands can engage in the digital space.”

TFG strives to be leaders in the fashion and lifestyle sectors of the retail industry in Africa. Its diverse brands allow it to push the boundaries of the retail industry in new and innovative ways, helping it to achieve its goal. It has over 2000 stores across Africa, all of which boast its excellent in-store experience. And, through its online store, it is now offering the convenience of delivery-to-door anywhere in South Africa.