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    Campari champions passion and creativity in brave campaign launched in Nigeria

    Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At […]

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    The impact of the rise of the metaverse on brands

    Facebook founder Mark Zuckerberg recently said that Facebook’s future lies in the virtual metaverse. “In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company. In many ways the metaverse is the ultimate expression of social technology,” he said. The concept […]

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    Toyota SA takes the esports high ground with the launch of The Toyota Gaming Engine

    Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the […]

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    HaveYouHeard creates new TV show for Scottish Leader

    Whiskey brand Scottish Leader is launching a TV show exploring how people see the world differently to entertain both its existing fan base and potential consumers tuning in, and enhance the relationship with both. Called ‘Madness Method,’ the show will be hosted by musician and reality TV star Moonchild Sanelly. With the help of a […]

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    AMPD Studios by Old Mutual shortlisted for WARC Awards

    AMPD Studios by Old Mutual, the financial institution’s innovative solution to connecting with young people, has been shortlisted for the WARC Awards for Effectiveness, an achievement HaveYouHeard MD Jason Stewart is billing as ‘a pretty big deal’. The WARC (World Advertising Research Centre) Awards recognise next-generation marketing effectiveness. Winning a WARC Award shows that you are developing and […]

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    What brands need to know about working with podcasts

    By Jon Savage, Director at InBroadcasting, a division of HaveYouHeard Podcasting has recently experienced dramatic growth in Africa fueled – like so many innovations on the continent – by the rapid development and adoption of mobile technology, better and broader internet access and, more recently, the overload of available content and more ‘downtime’ caused by […]

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    Dan Berkowitz to judge on Grand Jury for the NYF Advertising Awards

    HaveYouHeard Group Executive Creative Director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards. Celebrating the exceptional and innovative content being created today, the New York Festivals runs six international awards competitions to honour and recognise the world’s best work across six different creative fields. They are the […]

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    HaveYouHeard adds 4th office to its network

    HaveYouHeard, the full-service brand and strategic agency which opened doors as influencer specialists before the phrase ‘influencer marketing’ became ‘a thing’, has added a 4th office to its network that already spans Cape Town, Johannesburg and London. The agency has merged with KwaZulu-Natal digital hotshop STIR, started by Kirsty Bisset nine years ago and will […]

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