There’s a world of difference between a business and a brand – and the reason for that is FANS. That’s the view held by the organiser of South Africa’s first virtual conference focused on fan-building, FANS, HaveYouHeard’s Head of Culture and Editor of Snacks and @thisisin__, Brett Rogers. Rogers contends that successful businesses are built […]
HaveYouHeard
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HaveYouHeard, founded 14 years ago as a word-of-mouth marketing specialist, has grown organically to become a full-service integrated communications agency and the engine room for a group of innovative, specialist creative communications businesses. Most recently, it has taken the remarkable step of creating in_Things, a product and service company that exists to identify and define […]
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Brand Inc., the creative sponsorship agency from the HaveYouHeard Group, heroed the humble thumb in a new campaign to promote a nation-wide FIFA 22 tournament, hosted on The Toyota Gaming Engine (TTGE). The tournament saw some of the country’s top FIFA players go head-to-head for R60 000 in prize money alongside an open playing field […]
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Video didn’t kill the radio star
Spotify’s stellar performance when it comes to engagement is proof that radio – well, audio in all its forms from podcasts to retail radio and spatial audio – is the come-back-kid in the marketer’s rock band, particularly within the all-too-fickle youth market. Research just released by the digital platform shows that it outperforms all other […]
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HaveYouHeard’s observational insights team has launched Snacks, a weekly delivery of news, inspiration, great work and WTF moments from the global zeitgeist. Presented in an easily digestible format, snacks keeps readers up-to-date with the events and people shaping culture, saving them from mining through myriad social feeds. Compiled by the agency’s culture lead and editor […]
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Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At […]
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Facebook founder Mark Zuckerberg recently said that Facebook’s future lies in the virtual metaverse. “In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company. In many ways the metaverse is the ultimate expression of social technology,” he said. The concept […]
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Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the […]
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HaveYouHeard Durban Managing Director, Kirsty Bisset, unpacks the 5 most important things you should know about NFTs and gives you a short list of NFTs making history you can drop into the conversation to show you wouldn’t get lost in Decentraland! What are NFTs? Fungible goods or assets are those, according to the Cambridge Dictionary, […]