Hive Digital Media, a Caxton subsidiary provides access to premium inventory on Glitched.Online

Nexus Hub has launched a new online platform called ‘Glitched’ for gamers and tech enthusiasts, which features detailed reviews on the latest video game releases, technology reviews and updates and all things nerd. The site also features segments for videos, e-sports, Eclipse Gaming and a livestream called the 404 which aims to bring the gaming community together.

Nexus Hub, in collaboration with Hive Digital Media, a Caxton Media subsidiary, has made Glitched inventory accessible through Hive Digital Media’s programmatic offering, Ignition SELL. Through Ignition SELL, buyers can access desktop, mobile and video inventory across the Caxton Network of Premium News & Lifestyle focused websites in a premium, brand safe environment.

The inventory is available through programmatic direct, open auction and private market place. Although only display inventory is available for now, the Hive Digital Team expects Outstream formats to be available on Glitched soon. With a host of loyal gaming and tech enthusiasts visiting the niche gaming platform, Glitched provides valuable targeting opportunities for programmatic buyers.

The share of advertising budgets being allocated to programmatic advertising continues to grow into 2020. Regular programmatic buyers will know that programmatic advertising offers many benefits, including, increased efficiency and transparency. With the help of the experienced programmatic specialists at Hive Digital Media, programmatic buyers are sure to benefit from this new addition to the groups’ diverse offering.

For more details, or to set up a deal, contact Hive Digital Media’s Senior Programmatic Specialist, Kelsey Corlett, kc@hivedigitalmedia.co.za