The Marketing Research Foundation (MRF) has, this week, released its latest Marketing All Product Survey (MAPS®) dataset, covering the period from October 2023 to September 2024.
Now into its 5th year, this release marks the 14th consecutive quarterly release covering research from July 2020 to September 2024. The data offers invaluable and trendable insights into South African consumer behaviour, media consumption, and economic trends.
The MAPS® survey boasts an impressive sample size, with over 20,000 interviews conducted annually across all provinces and municipalities in South Africa. This stratified random sample ensures a representative view of the nation’s diverse population.
For more information about MAPS® and how to access the full dataset, please contact the Marketing Research Foundation.
