Latest Industry News
Consumers think about your brands all the time right? No.
Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters? “Let’s get honest, consumers don’t spend time thinking about brands,” says Gill Randall, Joint CEO of SPARK... Continue reading→
Reboost Energy Drink gets on the Taxi
Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms – taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time... Continue reading→
Gerard Addison, intern to Art Director
Beginning in 2013 as an intern as part of the Boomtown Bayeza programme, Gerard Addison has quickly proven his creative prowess as has risen up the agency ranks, and today has been appointed as Art Director. The role will see Addison concept and create client campaigns for the agency, and directing the visual elements. “My... Continue reading→
Uber Kenya Pitch Picked Up By Hellocomputer, FCB Cape Town, FCB East Africa
Hellocomputer Cape Town along with FCB Cape Town and FCB East Africa, all three agencies within the FCB Africa fold, have successfully landed an Uber Kenya project after a swift yet effective pitch process. The collaborative group effort turned out to be a winning formula and the team will be going on to deliver an... Continue reading→
South African Fashion Week & ZAlebs Partner Up
What is hot in South Africa? Please ask ZAlebs, one of the most popular websites for the young, the fashionable and the cool in the nation. With a focus on lifestyle and celebrity news, fashion, music and events, it is only logical ZAlebs is now one of the official partners for SAFW in the promotion... Continue reading→
Andrew Cooper joins Relativ Media
After 21 years at Primedia Broadcasting, Andrew Cooper has joined the Relativ Media team to broaden his experience in the media and advertising field. “I learnt a great deal during my tenure at Primedia, climbing through the sales ranks, building relationships with agencies and clients alike and I’m looking forward to growing those skills and... Continue reading→
KlevaKidz puts paraffin safety first
The annual Engen KlevaKidz campaign which engages with and educates learners about the importance of paraffin safety launched in the Western Cape on October 13th and runs until the end of the month. Over the course of three weeks, Engen KlevaKidz will travel to 30 primary schools in the Khayelitsha and Strand area. Engen KlevaKidz takes... Continue reading→
kulula.com helps the NSPCA to reach more animals
The National Council of SPCAs (NSPCA) and kulula.com have joined forces to facilitate the transporting of the NSPCA’s Inspectors nationally to attend to the welfare needs of animals in need of the NSPCA’s intervention for the next 12 months. This partnership began during the fires in Knysna and the Eastern Cape Fires June, when kulula.com... Continue reading→
Dove: It shouldn’t have happened
by Monalisa Zwambila, CEO and founder of Riverbed Who first raised the outcry when Dove’s by now notorious campaign, featuring a black woman who removes her t-shirt to reveal a more ‘clean’ white woman, broke? In case you’re wondering, it was a makeup artist called Naomi Blake who, yes, is black. Of course, Naomi turned... Continue reading→
Put your brand in advertising’s front seat
Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers. Local press is flourishing with 6.6 million copies delivered to homes and businesses across... Continue reading→