Latest Industry News
One size does not fit all
Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or are they? Research from “The State of the Connected Consumer” by Salesforce, indicates that consumer’s... Continue reading→
Digital transformation: it’s easier, and more rewarding, than you think
By Hannes van der Merwe (senior product manager at managed business services provider Itec SA) Digital transformation. It’s one of the buzzwords of our time. But it’s eye-wateringly shocking how few people actually know what it means, let alone apply it in their businesses. Part of the problem with digital transformation is that many business... Continue reading→
Caxton CTP makes sustainability a priority in its business
With almost 50 years in the industry, Caxton CTP has taken steps to ensure that all elements of their print production do not negatively affect the environment. There is a global shift towards going paperless in an effort to save the environment, and a number of companies have been quick to join the bandwagon. However,... Continue reading→
ECPTA appoints Boomtown as media planning and buying partner
Following a successful tender process, Boomtown has been appointed by the Eastern Cape Parks and Tourism Agency (ECPTA) as its media planning and buying partner. A previous client of Boomtown, it is delighted to be working with ECPTA once again. A three-year contract, Boomtown will be ensuring the ECPTA will be visible to the... Continue reading→
Growing Agency Rides Away with Trek Bicycles SA Account
Disruptive creative agency IMS, has won the local advertising account for global bike and cycling product manufacturer and distributor Trek Bicycles SA. From its humble beginnings in 1976, building steel bike frames in a Wisconsin, USA barn, Trek Bicycles is today a leader in the multi-billion dollar global cycling market. Leyat Regev, Trek Bicycle SA’s Marketing... Continue reading→
Using B2B screens in your marketing strategy
Human beings are drawn to moving images. This is neatly illustrated by the exponential rise of video marketing over the past few years. With 87% of businesses now using video as a marketing tool, business-to-business (B2B) screens make more sense than ever before. B2B screens are essentially screens used in any commercial space for a... Continue reading→
Voting opens for The MOST Awards. Are you listed?
Since its inception, the underlying principle of The MOST Awards has been to enhance the working relationship between media agencies and their agency partners. To measure this we turned to the industry for guidance on key criteria and methodology. We stand by the tried-and-tested, independently conducted research. You cannot enter the MOST Awards. Media owners... Continue reading→
Pernod Ricard South Africa Appoints Head of Communications
Pernod Ricard South Africa recently appointed John Beale, as head of communications. John, holds a BCom Marketing degree from the University of Stellenbosch. He began his journey at Pernod Ricard in 2017 as media manager responsible for media relations across all the South Africa brands. In his current role John oversees paid media, digital marketing,... Continue reading→
THE Glenlivet is set to make history with 1st ever takeover of Business Day
What would convince South Africa’s leading daily business read to allow a brand to take over its front page for the day? Only a celebration with THE finest single malt whisky… In what will be a first for Business Day, THE Glenlivet will stage a brand takeover of the daily paper’s front page on... Continue reading→
SA Creatives’ Powerful Ad Wins Cinemark Cannes Young Lions Competition
Two Cape creatives will be flying off to represent South Africa at the Cannes Lions international Festival of Creativity this year, after their video commercial about violence in schools won the Cannes Young Lions competition. Copywriter Carina Coetzee and art director Amri Botha, of the 99c advertising and communication agency, channelled their creative insights... Continue reading→