Latest Industry News
Ogilvy SA effective campaigns recognised in Apex triumph
Ogilvy emerged from the recent Association for Communication and Advertising (ACA) APEX awards with an unrivalled five awards, underlining the agency’s position as an industry leader in effective communication. In the Launch category, Ogilvy secured a silver award for the Audi #untaggable campaign, a bronze for the Carling Black Label #NoExcuse campaign and a bronze... Continue reading→
Mango awarded Best Low-Cost African Airline in Africa
Mango Airlines has been presented with the most sought-after award in the aviation industry. The Skytrax World Airline Awards – often referred to as the “Oscars of the aviation industry” – has announced that Mango is the ‘Best Low-Cost Airline’ of 2018 – a victory that spans the entire network of African airlines. “We could... Continue reading→
Robin Adams joins Egg Films
Commercials director Robin Adams has joined the nest at Egg Films, where he’s teamed up with producer Kerry Hosford and already finished his first successful flight.After graduating from AFDA Cape Town with honours, Robin’s first ad, Ster Kinekor Vision Mission My Son The Flyer, won five M-Net TAG Awards, including Best Newcomer and Best Direction. He... Continue reading→
Generation Z is coming!
Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to feel like they are making a difference… along comes ‘Gen Z’. Gen Z are typically... Continue reading→
Epson announces its first #EpsonEntrepreneur winner
Davy Moussana, a 27-year-old engineer from Johannesburg with a passion for helping learners excel in maths and science, has been announced as the winner of the 2018 #EpsonEntrepreneur campaign. Moussana launched his mathematics and science tutoring business, Thebe Tutors, in 2017, and recently added Seopa Sengwe, a not-for-profit programme that includes a set of academic bootcamps... Continue reading→
Seizing opportunities in Zimbabwe’s new era
As Zimbabwe courts investors and ramps up efforts to create a business-friendly environment, connectivity and communication will be key to forging a path towards the country’s digital future, says Never Ncube, CEO of Dandemutande, a licensed Internet Access Provider and ISP, which has been operating since 1996 in Zimbabwe. Dandemutande is owned by Gondwana International... Continue reading→
Like the Beer? Buy the brewery
After numerous successful brewing years and countless beers, the Garagista Brewery was up for sale. Owner, Steve Miller had decided it was time to move on and wanted a buyer who can carry on the spirit of the brewery.Garagista is renowned for some fairly out-there advertising for their Tears of the Hipster and Bat Piss... Continue reading→
Winners of the 2018 APEX awards announced
On the 16th July, the highly valued annual APEX events were held in Sandton, where the Association for Communication and Advertising (ACA) hosted the NeXt Level of Thinking Masterclass in the morning followed by the APEX Awards Ceremony in the evening. Marketing moguls and brand barons converged on the Sandton Convention Centre to attend the... Continue reading→
Debonairs train station campaign generates effective brand awareness
To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads™ has implemented a strategic OOH campaign – which is part of a broader commuter strategy developed by the MediaShop – in various Metrorail stations across South Africa. For 12 months, consumers will be exposed to large format,... Continue reading→
Mall ads partners with street network to provide extended service offering
Mall Ads™ has partnered with Street Network to bring advertisers more impactful, more strategic opportunities to target shoppers in the mall environment. Advertisers will now be able to take advantage of mini-billboards and branded pole ads within the parking areas of selected malls in Gauteng, KwaZulu-Natal and Western Cape. The new advertising platforms have been... Continue reading→