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10th Street wins big at its first Assegai show

Strategic content and production agency 10th Street won Gold and Leader awards at the 2017 Assegai Integrated Awards last week, in its first time entering the prestigious show. The accolades, organised by the Direct Marketing Association of South Africa (DMASA), are a mark of excellence in integrated marketing. Rather than giving honours for extravagant productions... Continue reading

CPA survey results deconstructed

Reflections on the local commercial production industry By Bobby Amm, Executive Officer, the Commercial Producers Association  With South Africa’s unstable commercial production industry, and our currently strained economy, the topic of sustainability has been receiving a lot more attention. This has come sharply into focus via the CPA’s annual survey, which has revealed some noteworthy... Continue reading

The distribution process: taking the local paper from printer to postbox

  Ever wonder how your local paper ends up in your hands every week? It takes much more than the misperception of a paperboy haphazardly tossing papers on pavements. We spoke to Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, about the complex distribution process that gets local papers... Continue reading

For Parents Of Down Syndrome Babies, ‘Sorry’ Is A Dirty Word

FCB Canada has launched a follow-up to its award-winning “Down Syndrome Answers” campaign for the Canadian Down Syndrome Society to coincide with Canadian Down Syndrome Week. The new work, called “Anything But Sorry,” explains how you can say almost anything to parents who just had a child with Down Syndrome, except for the one truly... Continue reading

Another one in the bag for Jacaranda FM at ASSEGAI Awards 2017

It was another big night for Jacaranda FM and Halo agency at the Assegai awards, adding seven more awards to their string of recent wins for the #MoreMusicYouLove campaign. This included the highest allocade of the evening, namely; the Nkosi award. Representing Jacaranda FM on the night was Marketing Manager of Jacaranda FM, Minisha Patel, who’s... Continue reading

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