Latest Industry News
The revolution has been digitised: Digital disruption and the future of marketing
The hot topic of digital disruption, and consequentially the accelerated pace at which our working lives are shifting, was tackled from three seemingly disparate directions at Marketing the Future, a recent event held by the IMM Graduate School and proudly supported by Nedbank. Dion Chang, trend analyst; Jay Badza, founder and head honcho of Orchard... Continue reading→
To Claim Fast Internet for All, VOO Telecom Turns the Infamous Buffering Wheel into a New Medium
Data shows that over 50% of people experience “buffer rage” every day. A state of uncontrollable anger induced by the interruption of online content or streaming video due to slow internet speed. 34% of respondents even suffer more from buffer rage than road rage. Indeed, when it comes to the internet, our needs (and expectations) are growing... Continue reading→
Looking up towards 2019…
Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding pace. To help facilitate this are the likes of laptops, smartphones, Google, YouTube, smart watches,... Continue reading→
Adfocus honours Mariana O’Kelly with Industry Leader award
Ogilvy Johannesburg executive creative director Mariana O’Kelly has been recognised for her ongoing contribution to growing the creative industry, winning the special award for Industry Leader of the Year at the Financial Mail Adfocus Awards 2018. Mariana’s creative leadership has helped secure Ogilvy’s position among the most highly regarded creative teams, with the agency named Creative... Continue reading→
Caxton and SPARK Media ready for the festive season!
This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the... Continue reading→
The world’s largest Programmatic conference in a nutshell
On the back of attending Programmatic I/O in New York, Ashleigh Footit, Head of Techops, Programmatic and Performance at SPARK Media shares some insights into the state of programmatic advertising, brand safety and ad fraud both in the US and here at home. After an intense two days spent at the world’s largest conference on... Continue reading→
The 2019 Nedbank IMC Conference gets the full frontal on email marketing with Everlytic
As a local service that bears all the potential of your email and SMS campaigns, automating communications and making life easier for marketers, Everlytic is a perfect partner for the 2019 Nedbank Integrated Marketing Conference. For a conference that aims to strip away the fluff in marketing by focusing on what’s important – the bottom... Continue reading→
Woodlands Dairy encourages people to “clean up your hood for good”
Woodlands Dairy and its First Choice brand are brands with purpose, and as part of the brand’s “the good movement”, it is using it’s approach to do encourage people to “clean up your hood for good”. An initative concepted by Boomtown for Woodlands Dairy and First Choice, it will initally roll out a ‘clean up... Continue reading→
On trimming your dog’s nails, heart rate monitors and captivating advertising
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading a post on, “How to trim your dog’s nails.” (Yup, a real first world issue).... Continue reading→
From coins to cards to apps – loyalty in business takes on a new form
Both e-commerce and bricks & mortar companies are exploring various channels to not only retain current customers but attract new business. The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions. These programmes are now much more than a mere once-off merit or... Continue reading→