Latest Industry News
Time For South Africans To Go Mal For New ‘Wear It Forward’ Campaign
Making a difference to needy South Africans through creativity? You’ve got to be crazy. More accurately, you’ve got to be MAL. Just ask Mike Schalit, co-founder of ad agency Net#work BBDO , now co-steering it’s non-profit MAL Foundation into exciting new waters, as it embarks on a new range of madcap projects designed to plough... Continue reading→
‘You People’ are all the same, says Nando’s
“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with an unconscious bias. It’s used in jest, as a slight and even in outright confrontation – and many South Africans are likely to have used the phrase at... Continue reading→
Shaping creative business minds for the fourth industrial revolution
With smart technologies disrupting industries and changing the way we see and experience the world, the future workplace looks very different to the past. The Fourth Industrial Revolution, or ‘Industry 4.0’, is upon us, and the graduates of 2018 and beyond need to be prepared for what this new wave of change brings. According to... Continue reading→
Primedia Outdoor and Twizza gear up to hit the streets with 80 branded taxis
Primedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its ‘Summer Fo Sho’ competition and to provide a rich brand experience. Effective from November, this campaign is set to roll out on key commuter routes in four different provinces namely Western Cape,... Continue reading→
King James The Number One Digital Agency In SA, Africa And The Middle East
King James Digital has been ranked the number one digital agency and the King James Group the number one digital & interactive communication agency in South Africa, Africa and the Middle East for 2018 by the Loeries. And in doing so, took Sanlam to the top spot as the number one brand in the country... Continue reading→
This Is The Legend Of Big John
When you think of a legend, you think about the story of a person who defied the odds to achieve something extraordinary. But, you don’t always think about a tale of a person whose hunger inspired them to greatness … https://youtu.be/pBI_3vyUfdc The Big Johnä Top Deluxe meal from Chicken Licken® is a relatively well-known offering,... Continue reading→
Advertise to a possible 7.6 million people!
Ignition TARGET is SPARK Media’s programmatic and direct audience solution. Through their Data Management Platform (DMP) they collect and deliver customised interest based, demographic and in-market audiences. Over 7.6 million people were collected in October across Caxton owned and affiliated websites, with 69.2% of traffic coming from mobile devices. “Our in-market audiences are super exciting... Continue reading→
Ask Afrika celebrates innovation in the use of market research with Da Vinci Awards
Some of South Africa’s top companies were celebrated at a gala dinner at Ask Afrika’s inaugural Da Vinci Awards, held at Summer Place in Hyde Park, Sandton, on 21 November 2018.“The Ask Afrika Da Vinci Awards are a new initiative and are our way of recognising what our clients’ have achieved not only by commissioning... Continue reading→
Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network.
Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2... Continue reading→
Zimnat and JCDecaux at the Exceptional Awards in the Best Outdoor Media
Zimnat and JCDecaux were the ultimate victors in the Best Outdoor Campaign Category at the Exceptional Marketing Awards (EMA) for their efforts in promoting their latest, most successful campaign in Zimbabwe. The Award was presented during the 10th Annual Marketers Convention, held at the Kingdom Hotel, in Victoria on the 2nd of November 2018. The... Continue reading→