Latest Industry News
Primedia Outdoor continues to expand its digital footprint in Sub-Saharan Africa
As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for... Continue reading→
Ads24 wins Commercial Innovation and Best Business to Work For awards
This is a bumper year for Ads24, which not only won the Commercial Innovation Award, but was also presented with trophy for Best Business to Work For at the recent Media24 award gala, which follows the media company’s annual conference, Teamspeak. The awards seek to recognise excellence across Media24’s businesses in digital media and services,... Continue reading→
What’s up in the world of Digital OOH in SA?
Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young, and passionate entrepreneurs out there that it bodes well for our country. Possibly the most... Continue reading→
Ads24’s event of bite-sized insight for leading minds
Ads24s hosted its second “Food for Thought” in Hyde Park, Johannesburg recently for a dynamic morning of insight, debate networking and bite-sized nuggets of intellectual fodder to get the media industry’s top minds primed for the challenges and opportunities in South Africa’s immediate future. The annual event this year brought together academic, Prof Nick Binedell... Continue reading→
Lemaitre launches new brand positioning
Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard work is universal’. From this one key insight, Boomtown centered... Continue reading→
Food24 migrates to New Media
Food24, one of South Africa’s biggest online food platforms, will migrate to New Media on 1 October 2018 to become part of the agency’s growing food focus. The move signals a step-change for the beloved brand, integrating with the experts in the food space within the Media24 group. New Media is the creator of Eat... Continue reading→
When Death Calls
Sooner or later, death will call on every one of us and yet it is hardly the go-to conversation with friends and family, making it even more difficult to discuss with complete strangers – which is why Old Mutual decided to get expert advice on marketing its funeral policies in a way that not only... Continue reading→
Bookings for APEX 2018 Gala Event and Masterclass are open
The Association for Communication and Advertising (ACA) announced that ticket sales are open and selling fast for the two 2018 APEX awards events being held on Monday 16th July, 2018 at The Sandton Convention Centre. Tickets for the NeXt Level of Thinking Masterclass and evening Awards Ceremony can be booked online via http://www.acasa.co.za/apex_booking.aspx The events... Continue reading→
Data Fusion is Now!
Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse Narratiive’s (formerly Effective Measure) online data to... Continue reading→
How Africa lives online and why it matters?
By Dirk Visser: Head of Digital and Brand Strategy at Instinctif Partners For centuries Africa has been seen as the dark continent, it has never been seen as place that is on the forefront of industry let alone technology but that has all changed. When it comes to Africa, the future has already happened and... Continue reading→