Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.
Make contact to get your press releases amplified!
Latest Industry News
Yolisa Pasipanodya to lead Meropa Communications
Yolisa Pasipanodya has been appointed Managing Director of South Africa’s leading communications company, Meropa Communications. She takes over from Patrick Gearing who has been appointed Chief Executive Officer of the Meropa Group. The company, one of the largest full-service agencies in the country and listed in the top 250 globally*, is 51% black-owned and has... Continue reading→
Why a business always needs PR
You need PR more than ever during uncertain and challenging economic times Dominique Pienaar, CEO of DUO Marketing + Communications 2018 has certainly been an exhilarating roller coaster ride for South Africans so far. A new President, a cabinet reshuffle, stronger (but still uncertain) currency all point to positives, but a 1% increase in VAT,... Continue reading→
Singing The Praises Of Debonairs Pizza’s Beef Almighty
Debonairs Pizza has launched the Beef Almighty, a new premium quality beef steak topping range comprising three variants (Double Beef & Bacon, Spicy Beef, and Beef & Mushroom) with a new television commercial from FCB Joburg called ‘Praise Singer’.Created by the FCB Joburg team of Joint Chief Creative Officer Ahmed Tilly, Creative Director Greg Cameron,... Continue reading→
Industry heavywights reunite with Massif-Braille Partnership
Massif has recently partnered with indie film production company, Braille Films. Owned and operated by industry heavyweight Prenneven Govender, Braille will be powered by Massif utilising the Massif director base with the production expertise of Peter Carr and Govender at the helm. With more than 15 years’ of industry experience to his name, Govender was... Continue reading→
Andile Khumalo is the new chairman of the House of Brave
House of Brave is proud to announce that Andile Khumalo is the group’s new Non-Executive Chairman with immediate effect. This follows House of Brave announcing a Black Economic Empowerment transaction in February 2018 that saw Karabo Songo and Musa Kalenga acquire an initial 25.1% of the Group through their investment company Fastgro. Karabo Songo currently... Continue reading→
Kagiso Musi named managing director of Wunderman SA
Less than a year after she joined Wunderman South Africa as chief client officer, Kagiso Musi has been promoted to managing director. It’s a new role for the digital marketing agency and one that requires Musi to manage the business across operations, finance, talent and its entire service offering. “Musi brings an abundance of aptitude... Continue reading→
Olav Westphal is the ABF’s new President
After serving on the ABF (Advertising Benevolent Fund) executive board for three years, SPARK Media’s Olav Westphal has been named President of the fund by fellow EXCO members. Olav takes over the reins from John Bowles who served as Acting President and President of the ABF for over nine years. The fund exists to offer... Continue reading→
Primedia Outdoor Joins e National Geographic Society for Endangered Species Day Global Out-of-Home Campaign
Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign will Run in 22 Countries Around the World to Raise Awareness of Species at RiskJohannesburg (Friday May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on... Continue reading→
Ethics: The forgotten superpower
By Howard Feldman The real superheroes of the working world are those who uphold ethics and honesty Over the past few months, the real impact of fake news has been felt around the world. From Facebook to internet to some mainstream media, false stories, lies and made-up facts have been used to ignite hatred, inspire... Continue reading→
ABSA branding dominates with Airport Ads
Airport Ads® recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg. The ABSA messaging targeted consumers within high footfall areas with long dwell times, and thus reaped the benefits of an all-encompassing, top... Continue reading→