Latest Industry News
Did someone say ‘meerkat’? Toyota SA and old family friends launch bespoke limited-edition Hilux
Toyota SA has launched the next chapter in Toyota’s GR product story – a bespoke limited-edition Hilux GR Sport – with a new television commercial from FCB Joburg, featuring old family friends. ‘GR’ is the acronym for Gazoo Racing, Toyota’s global motorsport division. The first chapter in its GR product story of high-performance, limited-edition models... Continue reading→
Nielsen ‘Design Impact Awards’ Recognise Top South African Package Redesigns
South African entrants MAQ and Playboy Deodorants are among the top 10 winning brands in the 2019 Nielsen Design Impact Awards which recognise successful package redesigns in the global consumer packaged goods (CPG) space. Over the past three years, the Nielsen Design Impact Awards have gained distinction and prestige within the design community for underscoring... Continue reading→
Brenda Khumalo bids Collective ID farewell
Brenda Khumalo, Managing Director of CID, has decided to part ways with CID after a successful 2 and a half years journey. Under her stewardship, the agency rebranded and repositioned itself into a nimble modern marketing outfit called Collective ID, which went on to produce great campaigns for clients like Standard Bank. The agency also... Continue reading→
Entries are now open for the 2019 AMASA Awards!
This year marks the 5th anniversary of the annual AMASA (Advertising and Media Association of South Africa) Awards. The AMASA Awards exist to celebrate successful ‘all-rounder’ media campaigns; ones which are based on sound insights, underpinned by great ideas and followed through with perfectly executed strategy to achieve outstanding and measurable results – all the... Continue reading→
The Day The Star’s Front Page Went Blank
No news may be good news but when the country’s most widely read daily, Johannesburg’s The Star, hit the stands with a blank cover today something ominous seemed afoot. Luckily the simple explanation was a seriously smart media campaign by creative media and online marketing agency, Mediology SA, to launch their client, Japan Tobacco International... Continue reading→
New study finds that 60% of companies handle crisis badly
Studied 105 crises in 80 companies; sentiment in 450 000 media & 85 000 social media posts By Patrick Gearing, CEO Meropa Communications A new, empirical study on companies in crisis has shown that the way your respond – and the speed with which you do it – can dramatically impact on your share price, and even... Continue reading→
Tribeca Public Relations renews and strengthens relationship with Bolt
Bolt, a leading ride-hailing platform in Africa, has renewed its relationship and broadened its scope of work with Tribeca Public Relations (Tribeca). Since 2018, Tribeca has managed a business-led, brand-driven approach to Bolt (previously Taxify), taking the lead in issues management and driving awareness of its service offerings through strategic and targeted public relations. The... Continue reading→
Ogilvy South Africa announces new creative leadership team
Ogilvy South Africa is proud to announce the promotion of Tseliso Rangaka and Matthew Barnes to joint Chief Creative Officer (CCO) roles in a restructuring of our creative leadership teams. Rangaka, who is current chairman of the Loeries and has been with Ogilvy for more than 10 years, will become lead of the Cape Town... Continue reading→
Sir Fruit appoints HelloFCB+
Sir Fruit, the national juicing and distribution company well known for its quirky take on everything, has appointed HelloFCB+ as its through-the-line agency. Started in 2005, the company produces and distributes everything from cold-pressed juices to smoothies, made spectacular as a result of their partnership with tastemakers during the production process. Commenting on the... Continue reading→
Businesses need to overcome legacy thinking to innovate
When offering sage career or life advice to angst-filled youngsters pondering their future, there’s a line experienced elders like to quote – “follow your bliss” – it’s a term that was coined in the 70s by the late Joseph Campbell, an American mythologist, writer and lecturer – the popular interpretation being that if you do... Continue reading→