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Nfinity launches employee advocacy division, theIntern-ship

Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging. With this in mind, Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused on... Continue reading

Annicia Manyaapelo Appointed Integrated Executive Business Director at FCB Joburg

Annicia Manyaapelo has been appointed Integrated Executive Business Director on the South African Tourism account at FCB Joburg. A graduate of GIBS Business School and both the AAA School of Advertising and Vega Brand Communications School, where she studied communications, media and brand management, Manyaapelo joined the agency after several years as a successful luxury... Continue reading

IAS Masterclass for Agencies: Collaboration, Flexibility, Agility, Reality

Collaborating with your competitors might have been counter-intuitive years ago, but today it’s a necessity for a successful business. Apart from the slight — though significant — differences between the definitions of collaboration, cooperation and coordination, what is really happening between clients and agencies in terms of agency collaboration? Are agencies collaborating often? And what does... Continue reading

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