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Effie Trophies

Effie dialogue series returns with an expanded programme featuring four thought-provoking panels

Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the C-Suite in the sector, the Effie dialogues aim to facilitate industry debate in an engaging platform while sharing impactful insights on themes related to marketing and performance. In 2022, Effie South... Continue reading

APO Group’s Africa Celebrations Campaign for Mercy Ships Wins Multiple 2023 SABRE Awards Africa – The World’s Most Prestigious Public Relations Awards

APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is excited to announce that its Mercy Ships Africa Celebrations campaign has won the 2023 PRovoke Africa SABRE Awards for Best Campaign in West Africa and Best Campaign for Not-for-Profit/Charities. The SABRE Awards are the most prestigious and important awards in the... Continue reading

Insights from extensive nano influencer survey confirm the rise of the creator economy

Recently, the leading influencer marketing organisation, theSALT, conducted an extensive survey across their database of 325 000 nano influencers to gain deeper insights into how people get into influencing, what their experiences have been, and what learnings they could share to the benefit of influencer marketing campaigns, and the broader marketing industry. “We set out... Continue reading

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