Latest Industry News
Savanna Non-Alcoholic Lemon: break the rules, change your world
Savanna has always been the maverick of the South African cider market. It’s challenged the category norms with innovations like Savanna Loco – cider infused with Tequila flavour – and the rum-flavoured Savanna Blackbeard. Now it’s gone one step further with the launch of Savanna Non-Alcoholic Lemon, South Africa’s first non-alcoholic cider. Designed to respond... Continue reading→
Ogilvy South Africa In Triple D&AD Win
Ogilvy South Africa wins again on the world stage, capturing three Pencils at the prestigious D&AD 2019 Awards. A global platform recognising creative excellence in advertising. The agency scored 2 Pencils for its collaboration between the Nelson Mandela Foundation and Philips South Africa, with the Shave To Remember Campaign. Winning a Graphite pencil for Direct... Continue reading→
FCB Joburg wins D&AD Pencil for Africa’s Travel Indaba
Hot on the heels of being part of the team praised by Tourism Minister Derek Hanekom for delivering the “best Africa’s Travel Indaba hosted yet”, FCB Joburg has received another accolade for its work on the account. This time, it’s a Wood Pencil from the D&AD Awards, which bestows the most prestigious awards in the... Continue reading→
Joe Public Awarded In Both British And Dutch Markets On The Same Night
Last night’s D&AD Awards in London ended with a bang as South Africa was ranked 9th among 45 countries, with a total of 15 prestigious Pencils awarded. Joe Public United couldn’t be prouder to have been the most awarded creative agency amongst their South African peers on the night scooping a Yellow Pencil (Gold), a... Continue reading→
Target Group Index research achieves phenomenal year-on-year revenue growth
By Maria Petousis, executive: TGI for Ask Afrika Target Group Index (TGI) research had an astonishing year, achieving a 22% revenue growth, servicing close to 70 top companies, with 12 Johannesburg Stock Exchange-listed companies, 14 multinational companies, eight media owners and eight banking and insurance service providers topping the list. Furthermore, 75% of the top... Continue reading→
Boomtown assists Mashesha Stoves develop its purposeful brand
Award-winning Mashesha Stoves approached Boomtown to assist with its marketing after receiving an R100,000 grant to increase awareness of innovative stove and its benefits. Mashesha Stoves are scientifically engineered to provide clean, safe and an environmentally conscious way to cook. Initially designed for use in rural communities, it is also a convenient way to cook... Continue reading→
IDG exclusively appoints Turn Left Media in Sub-Saharan Africa
Founded in 1964 by Patrick McGovern. IDG, (International Data Group) have become the undisputed leaders in technology media, data and marketing services worldwide. From January 2019, Turn Left Media have been granted exclusive representation of IDG’s product portfolio across South Africa as well as the greater Sub-Saharan African region. With more than 217 million global unique... Continue reading→
Announcing a global first in the marketing field
In the Mckinsey and Company report on ’The coming era of on-demand marketing’, Peter Dahlstrom states that ‘digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand – not just ‘always on’, but also always relevant,... Continue reading→
The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to be. However, it seems that we may be coming full circle as once again the written word is being used to entertain, promote and educate.... Continue reading→
Soulsister® Brings Some Soul
It’s time for the world to meet the Soul Sisters. Here to inspire and celebrate sisters everywhere in a quirky and unique way that only Chicken Licken® can. In partnership with brand and communications agency Joe Public United, Chicken Licken® embraced women’s daily struggles to find insightful, humorous ways to market the SoulSister® Party 4... Continue reading→