Latest Industry News
FCB Joburg helps deliver ‘best yet’ Africa’s Travel Indaba
Africa’s Travel Indaba 2019, which took place at the Inkosi Albert Luthuli International Convention Centre in Durban earlier this month, brought together over 6 500 delegates including 1 033 exhibitors and 1 502 buyers and was, according to Tourism Minister Derek Hanekom, the “best Africa’s Travel Indaba hosted yet”. Helping SA Tourism (SAT) win his... Continue reading→
Registration For Mediatech Africa 2019 – Now Open
Registration for Mediatech Africa 2019 is now open and delegates can sign up at no cost by completing the online registration form (https://bit.ly/2uxLaXq.) before 12 July. For those who miss the pre-registration cut off there is onsite registration – an option which costs R100. Local and international industry authorities will be showcasing the tech trends... Continue reading→
A changing African consumer branding environment
In-store advertising innovators Smart Media In Africa, household consumption is expected to reach $2.5 trillion by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that. This presents exciting opportunities for brands that want to grow in retail. But how do they approach this in an increasingly cluttered and competitive market? Adding impetus... Continue reading→
FCB Joburg launches a new campaign for an iconic brand
For 93 years South Africa’s leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg highlighting – as always – that ‘the kids are alright with peanut power’. Driven by the insight that today’s children see opportunity and excitement around every corner and they need... Continue reading→
The value of a niche PR and Digital Marketing agency
By Judith Middleton, founder of DUO Marketing + Communications We all feel it, it’s been a challenging year and the outlook is looking uncertain. Businesses are critically reviewing budgets. But this is the time to sharpen your focus and partner with an expert who knows your market. Niche agencies have the ability to be more... Continue reading→
Egg Films’ & One Show awardee creates nostalgic new TVC for Cadbury
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films’ Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heart strings. The hard-hitting ‘Vuka’, created for the... Continue reading→
The dilemma of leadership in the advertising and media industry
Chris Botha, Group Managing Director of Park Advertising Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…) A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbundling”. WHAT? I naively thought to myself. A bank CEO is going to manage the unbundling of a state owned enterprise? What... Continue reading→
Marketing Achievement Awards finalists announced
The finalists for the inaugural Marketing Achievement Awards (MAA) have been revealed and the winners will be announced at a prestigious gala dinner on 27 June 2019 at the Sun City Superbowl. The awards – to be held annually to set a new benchmark for the industry – celebrate the best of the best in...
Kaizer Chiefs star in #Story6 in Toyota SA’s #ToyotaStoriesSA campaign
Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africa’s #ToyotaStoriesSA campaign which pays homage to the marque’s numerous loyal fans. Driven by the charismatic Snooze, the purpose of #ToyotaStoriesSA is to continue to build brand love, and show the Toyota community how much they and their loyalty to the... Continue reading→
Have we forgotten the power of why?
Isla Prentis, Business Unit Manager at The MediaShop For those of you who have read The Hitchhikers Guide to The Galaxy … the answer to the Ultimate Question of Life, the Universe, and Everything is 42, as calculated by the supercomputer. There’s just one problem, a big problem – no one knows the question. This always makes... Continue reading→