Latest Industry News
Toyota Adds TV To Aygo Mix
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car’s young and highly aspirational target market. Briefed by Toyota SA to ensure the Aygo is top-of-mind when it comes to making a first-time car choice, the... Continue reading→
APEX 2019 – Call for Entries
The Association for Communication and Advertising (ACA) is pleased to announce that the 2019 APEX awards season is officially open for entry. The annual APEX awards is hosted by the ACA, the official representative body for the Communications and Advertising sector in South Africa. The APEX awards programme recognises and awards those advertising and communications... Continue reading→
South Africa’s Favorite Cricket Event for a Cause is back!
One of most the most anticipated events on South Africa’s cricketing calendar is back! Cricket South Africa (CSA), together with Momentum and the Central Gauteng Lions; have announced that the 8th Momentum One Day International (ODI) PinkDay will take place during the third ODI between South Africa and Pakistan on Sunday 27 January 2019, at... Continue reading→
All the goodness of Sunday with a cherry, chocolate sprinkles, jellytots (and more) on top
The Sunday paper has a longstanding tradition of being an important part of a complete weekend the tradition continues as new generations inherit the habit from their elders, but with the choice of being able to digest their particular news flavour in print or on digital platforms. A lazy Sunday affords a leisurely dollop of... Continue reading→
Brands are so much more than just a logo
By Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year.... Continue reading→
BDO appoints the looking glass and Alphabet Soup to launch their first local advertising campaign
BDO in South Africa will be working closely with The Looking Glass and Alphabet Soup towards their first local advertising campaign in line with the merger with BDO and Grant Thornton offices in Cape Town, Port Elizabeth and now Johannesburg. The Looking Glass is a boutique agency that specialises in the development and management of... Continue reading→
AdColony proves the power of mobile at Smarties!
AdColony South Africa has been named Publisher of Year at the 2018 MMA South Africa Smarties awards which honours innovation and creativity, and measures the impact and success that mobile has on business. The company, which is part of the Nfinity Media Group, also walked away with a Bronze in the Product / Services Launch... Continue reading→
Nothing’s too hot for Hunter’s new campaign
A cider so refreshing, that absolutely nothing is too hot for its rejuvenating powers. That’s the idea behind the latest campaign from Hunter’s, Africa’s largest cider brand (and the second-biggest cider brand in the world).Called ‘Nothing’s too hot for Hunter’s’, the new campaign aims to evoke the feeling of seeking out the hottest experiences but... Continue reading→
Reputation risk to inform decisions
Grace Belger, Media Training Divisional Head at Meropa Communications says: The advent of social media has made access to information and the spread of opinions easy, which has led to increased transparency and connectivity amongst the public. This inevitably increases the risks associated with your corporate reputation. Analysing and preparing to deal with reputational risk... Continue reading→
Nielsen Fanlinks connects sport fans with brands
Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying. Since sport is such a... Continue reading→