Latest Industry News
Windhoek Beer partner with M&C Saatchi Abel JHB to drive new chapter of growth
Following a competitive, 5-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand’s growth. The agency will be tasked with building on the brand’s legendary intrinsic story and with continuing to develop a powerful emotive connection with its various target audiences... Continue reading→
ABF hosts Poker Night on 28th September
With media agency OMD as a headline sponsor, the ABF is looking forward to hosting media and creative agencies, and media owners at its next fundraiser on the 28th September. Cash prizes are up for grabs for first, second and third place. “We rely heavily on participation from our advertising and media industry contacts in... Continue reading→
Beautiful News powered by Mercedes-Benz South Africa
From September to December 2017, Beautiful News South Africa, in conjunction with its proud sponsor Mercedes-Benz South Africa, will be screening short-films of ordinary South Africans doing extraordinary things, putting a positive spin on what it means to be South African. The film viewing experience offers short videos to passengers, travellers and tourists as well... Continue reading→
Brands go big on golf courses
Peter Kohlöffel, National Sales Manager: Golf Ads™, says a surprisingly wide variety of brands reach their target markets on golf courses – and marketers should not miss an opportunity to engage. A round of golf is still one of South Africa’s most popular pastimes – and we boast the largest number of golfing facilities in... Continue reading→
Mosa Mokone joins the Tribeca family
Tribeca Public Relations has appointed Mosa Mokone as an Account Executive. Mosa joins the Tribeca consultancy team that works on a wide range of accounts, including the Peermont Hotel Group, Platinum Seed, Targus and TomTom. Mosa joined the PR industry in 2011, and has considerable experience in sport and gaming PR, in agency and on... Continue reading→
Ireland Davenport reboots
Communications agency Ireland Davenport has launched into an exciting new phase as a fully representative, truly South African agency. The fresh and ready Ireland Davenport has already secured blue-ribbon clients like Standard Bank (PBBSA division), Primedia and EWN, leveraging strong client relationships and relevant creative skills to produce authentically South African campaigns. The new clients... Continue reading→
New Debonairs pizza TVC plays up size of New Cram-Decker™
A new television commercial for Debonairs Pizza pays homage to the size and hunger-busting satisfaction delivered by its brand-new pizza innovation, the Cram-Decker™. The leading quick service restaurant in South Africa’s pizza market, the 26-year-old brand targets a broad audience that spans age and gender; in fact, any social group getting together to enjoy a... Continue reading→
Innovative campaign drives Radisson Blu Super Breakfast launch
Radisson Blu, the stylish, sophisticated and iconic hotel brand have launched a creative, multi-channel social-media video campaign with local agency Skript to showcase their new breakfast offerings. Inspired by the magic moments that take place around the breakfast table, the #SuperBreakfastMoments campaign celebrates the Radisson Blu brand and the industry-leading Super Breakfast experience. The creative... Continue reading→
South African ad-tech company develops targeted solution to leverage retail’s big data stockpiles
In response to the massive amounts of underutilised data housed by retailers worldwide, Popimedia develops ad-tech solution to provide results-based marketing across the customer journey JOHANNESBURG-based Popimedia, Africa’s largest Facebook Marketing Partner and global social media ad-tech partner, has created a tool to allow retailers full control of the customer journey, across platforms and channels,... Continue reading→
The truth about cats and dogs (in the film industry)
CPA insights into the new Performing Animals Protection Amendment Act. By Bobby Amm, Executive Officer, the Commercial Producers Association The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA). This is because... Continue reading→