Latest Industry News
Innovative campaign drives Radisson Blu Super Breakfast launch
Radisson Blu, the stylish, sophisticated and iconic hotel brand have launched a creative, multi-channel social-media video campaign with local agency Skript to showcase their new breakfast offerings. Inspired by the magic moments that take place around the breakfast table, the #SuperBreakfastMoments campaign celebrates the Radisson Blu brand and the industry-leading Super Breakfast experience. The creative... Continue reading→
South African ad-tech company develops targeted solution to leverage retail’s big data stockpiles
In response to the massive amounts of underutilised data housed by retailers worldwide, Popimedia develops ad-tech solution to provide results-based marketing across the customer journey JOHANNESBURG-based Popimedia, Africa’s largest Facebook Marketing Partner and global social media ad-tech partner, has created a tool to allow retailers full control of the customer journey, across platforms and channels,... Continue reading→
The truth about cats and dogs (in the film industry)
CPA insights into the new Performing Animals Protection Amendment Act. By Bobby Amm, Executive Officer, the Commercial Producers Association The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA). This is because... Continue reading→
Bell Pottinger – Crossing the line: when ethical conduct falls by the wayside
The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya is the Founder and CEO of Conversations Media and Communications [This piece originally appeared as part of the IPRA Thought Leadership series of essays.] South... Continue reading→
Vega and MMT issue annual design challenge
South African students apply their theoretical knowledge to real-world design challenges as they create bespoke lighting solutions to brief The 2017 edition of the MMT by Design competition is well underway, with students at Vega, an educational brand of The Independent Institute of Education (The IIE), preparing to showcase their final entries to the public.... Continue reading→
Fak’ugesi Festival to awaken bold creativity and imagination in the 2017 Making Weekend
A firm favourite of the Fak’ugesi African Digital Innovation Festival firm returns this year from 8 to 11 September. The 2017 Making Weekend will once again put serious emphasis on having a whole lot of fun while learning and sharing skills in all things digital and technological. In partnership with Ericsson, ABSA Business Banking and... Continue reading→
The MediaShop to host OOH workshop for SMMEs
As part of The MediaShop’s ongoing engagements with media owners and partners, the agency is hosting an Out of Home (OOH) workshop on Thursday 7 September at the Bryanston Country Club. Specifically, the purpose of this workshop is to interact with SMMEs within the Out of Home sector to discuss the state of the OOH... Continue reading→
Campaign for Millennials with Political Branding
By: Bryen Farrell Pittner, July 2017 I grew up in the United States and have now spent 3 months in South Africa at FCB an advertising agency. We’re working on a South African youth study within the strategy department here to figure out what makes this population tick. We find that youth are concerned about... Continue reading→
Introducing Blacksmith Collective: Where creatives merge
Brands and businesses in the market for innovative production services can now access a curated network of creative experts thanks to Blacksmith Collective, a premium production house with a network of over 200 creative partners across South Africa. Blacksmith Collective is an innovative production collective specialising in content creation and creative problem solving. They have... Continue reading→
IAS’s Black-owned agency list now more than 100
With even more frequency, the Independent Agency Search & Selection Company (IAS) is being asked by marketers to help them find agencies that are black-owned and in just 20 months, the IAS has become adept and fast at matching reputable agencies with the required credentials to those clients who use B-BBEE guidelines as a sustainable... Continue reading→