Latest Industry News
Transit ads to roll out digitally enhanced network of ‘Powa Towas’
Transit Ads™ is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure combining digital and large format static Out of Home formats in South Africa’s taxi and shopping mall environments. Powa Towa’s have proved to be highly successful advertising platforms and now the first ‘Digital Powa Towa’... Continue reading→
Ipeleng Khunou, Hezekiel Sepeng, Siv Ngesi, Janine van Wyk, Charne Bosman and more join the challenge for Mandela Day
Affectionately known as ‘CrazyLegs’, Ipeleng Khunou, who famously competed in the Two Oceans on crutches, has put his weight behind the ‘67 Kilometres for Mandela Day’ virtual race and has challenged colleagues in the sporting and entertainment world to do the same. So far, former Olympian Hezekiel Sepeng, comedian Siv Ngesi, Banyana Banyana captain Janine... Continue reading→
Good Things Guy joins panel on how to energise South Africa
South Africa’s Good Things Guy, Brent Lindeque is joining fellow panellists Happy MaKhumalo (Proudly South Africa), Jaun Pienaar (Apex Media) and Nwabisa Makunga (The Sowetan) on the topic of ‘Energising our biggest brand – South Africa’ on the 9th July at 10am. “Even though South Africa has its challenges, we have so many good stories... Continue reading→
Masks, sanitisers and Zoom – local team takes TV ad production to a new level
What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day.... Continue reading→
ACA Board of Directors and Executive for 2020/21 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General Meeting held on Wednesday 24th June 2020. The AGM was held virtually and in line with social distancing measures. The incoming Board is as follows: Wayne Naidoo: Chair Duke Group Chief... Continue reading→
Sportscene early adopter of branded digital radio
Bricks-&-mortar and online sportswear specialist in The Foschini Group, Sportscene, has launched its own custom digital radio station in collaboration with digital media innovators, inBroadcasting. In line with its brand ethos and prime target market’s preference, Sportscene Radio’s playlist will feature the most current and newest tracks from the Trap and Hip-Hop genres. It is... Continue reading→
Facebook have just lost R120 billion!
By Richard Lord, Media & Operations Director, Meta Media Advertisers are taking a stand against Facebook’s stance on hate speech and it is causing the share price to nosedive (8% down on Friday 26 June). Since the killing of George Floyd at the hands of the Minnesota police in May 2020, the world has been... Continue reading→
Marketing & advertising industry employees ‘less confident’ about their companies’ futures, their own role in the industry
Employees in South Africa’s advertising communications services industry are more uncertain about their employers’ business continuity than they were at the beginning of the country’s Covid-19 lockdown. That’s according to the ongoing research being done by HaveYouHeard, in conjunction with industry news site, MarkLives.com, to track how the COVID-19 pandemic is impacting the industry during... Continue reading→
Lerato Molele joins MetropolitanRepublic as BUD
Lerato Molele, a well-rounded advertiser with broad work experience gained over nearly 20 years in the industry, has joined MetropolitanRepublic as Business Unit Director. “With her passion to work on brands that make a difference in South Africa and beyond, Lerato is an ideal fit with the MetropolitanRepublic team and its client portfolio,” said the... Continue reading→
The business of sports broadcasting – live sport is back!
By: Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst sport lovers feels like a pandemic all on its own. This is the first... Continue reading→