Latest Industry News
Robin Adams and Ogilvy Cape Town living ‘The Life’!
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled... Continue reading→
Creative big hitter Tseliso Rangaka appointed Group Chief Creative Officer at FCB & Hellocomputer Johannesburg
Creative big hitter Tseliso Rangaka is returning as Chief Creative Officer to the agency where he started his career, FCB Joburg, also assuming responsibility for the creative output of its specialist agency partner Hellocomputer. A graduate of both Rhodes University and the AAA School of Advertising, Rangaka has spent his 21 years in the industry... Continue reading→
Getting more plenty from #20plenty!Getting more plenty from #20plenty!
Arisha Saroop, Business Unit Manager at The MediaShop Durban School fees, extravagant Christmas presents, the family getaway and home maintenance – all this coupled with the usual cellphone, bond and car repayment bills means that after the festive fun and cheer from December, the majority of South Africans are left counting their Rands and cents... Continue reading→
2019, the year that was for Meta Media
And what a year it was! After opening their doors on 2 January 2019, Meta Media has proven, beyond a shadow of a doubt, that the agency is a force to be reckoned with in the South African media landscape, now and in the future. Meta Media is a member of the Nahana Communications Group... Continue reading→
SPARK Media launches industry focused Get It magazine
At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular localised national magazines. Containing profiles of successful captains of the industry, social pages, suggested reading material for progressive marketers, competitions and a round-up of SPARK Media news, the publication offers... Continue reading→
BONA celebrates love this February
For the third consecutive year, BONA is celebrating South African love with an incredible issue. Themed #BONALove, the February issue features two variations of couples on its English, isiXhosa, seSotho and isiZulu covers. “The first cover version is a more mature couple who have been together for eleven years and just announced their new pregnancy,... Continue reading→
Spectrum: South Africa’s own innovative local video streaming platform
Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content to connected individuals, on a hyper local level; ensuring that South African advertising spend stays within our borders and funds locally produced programming and journalism. Spectrum’s stats already prove that the... Continue reading→
Building bridges in 2020 to succeed together
Gareth Grant, Business Unit Manager, The MediaShop At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling interesting facts about the city. Did you know for instance, that over 120 years ago five boroughs (Brooklyn, Queens, Manhattan, The Bronx and Staten Island)... Continue reading→
The two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These... Continue reading→
What is happening in 2020?
Richard Lord, Media & Operations Director, Meta Media discusses #StreamingContent. A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going to hold in store for us in our world of media and advertising. Already this year my inbox has been inundated with top 10 trend... Continue reading→