Latest Industry News
The MediaShop Johannesburg appoints Claire Herman
With two decades of media and advertising experience under her belt, Claire Herman has been appointed Media Operations Lead for The MediaShop’s Johannesburg office. “Most of my career has been spent within Media Agencies with a three-year stint in Media Research conducting studies that prove advertising effectiveness and ROI,” she says. “I am very passionate... Continue reading→
Press Start! Toyota SA launches iconic Supra with FCB Joburg
Toyota SA has launched the fifth-generation Supra to South African high-end sports car enthusiasts with a 360° campaign from FCB Joburg that taps into the nostalgia of the video games it featured in during the 1980s, 1990s and 2000s. The iconic Supra was discontinued in 2002, some 19 years after it was launched in 1978.... Continue reading→
PanzerGlassTM influencer campaign by HaveYouHeard a ‘smashing’ success
An influencer campaign trialed for PanzerGlass™ by insights-driven communication agency, HaveYouHeard, in Durban has been a ‘smashing’ success. A provider of world-class screen protectors for mobile devices including smartphones, tablets, laptops and smartwatches, PanzerGlass™ briefed HaveYouHeard to create awareness for the brand within a clearly defined market to inform its national launch. The resultant ‘Hammerday’... Continue reading→
Exploring Limpopo and discovering insights
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot about the region’s villages and organic fresh produce, the pride of the Venda people and... Continue reading→
SPARK Media celebrates strong women!
In celebration of this week’s upcoming Women’s Day, and as a nod to August as Women’s Month, SPARK Media invited each of its female colleagues to flex their feminine muscles. We can do it! This month SPARK Media celebrates all the wonderful women that ignite our efforts in every way. The iconic image originates from... Continue reading→
ACA Board of Directors and Executive for 2019/20 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2019/2020 fiscal were elected at the 72nd Annual General Meeting held on Thursday 25th July at the AAA School of Advertising campus in Johannesburg – they are: Wayne Naidoo: Chair CEO Duke Group Boniswa Pezisa: Vice Chair Group CEO Net#work... Continue reading→
Toyota Hilux turns 50, celebrates with everyday legends in new campaign from FCB Joburg
Toyota Hilux celebrates 50 years in South Africa this year with the launch of a new limited-edition model, the Hilux Legend 50. FCB Joburg brought this campaign to life, celebrating the role everyday legends have played in its success. Incorporating numerous elements including cinema, television, radio, out-of-home, print, digital media, social media and point-of-sale, brochures... Continue reading→
Egg Films’ Kyle Lewis creates a powerful manifesto for EWI
Egg Films’ Kyle Lewis was briefed by Hamburg-based agency, Jung von Matt, and Berlin-based production house, Tony Petersen Films, to direct a viral spot for German energy provider, EWI. The result is a virtual tapestry of energy-conscious youth, each representing a letter of the alphabet for the emotion that is most important to them. They’re... Continue reading→
We’ve come a long way but have a long way to go
Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in entertainment and education, and she had found something that she could not believe was actually used... Continue reading→