Latest Industry News
#ROOTS2019 is coming!
The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa’s largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. “The ROOTS survey is one of South Africa’s largest and longest running consumer behaviour surveys.... Continue reading→
Wunderman SSA Appointed by Global Healthcare Company, GSK
Wunderman SSA is celebrating its appointment to manage key GlaxoSmithKline (GSK) brands, following a competitive five-way, multinational agency pitch earlier this year. The agency has been entrusted with four powerful brands including Grandpa headache powder, Calpol paediatric syrup, Voltaren anti-inflammatory and Otrivin nasal decongestant. Haydn Townsend, Wunderman SSA’s group chief executive officer shared, “This is... Continue reading→
BCW Africa Named African Network of the Year by the PRISM Awards for the Fourth Consecutive Year
Chairman and CEO Robyn de Villiers Wins Lifetime Achievement Award BCW (Burson Cohn & Wolfe), a leading global communications agency, has won the Award for African Network of the Year, for the fourth consecutive year, at the annual PRISM Awards held on 14 April 2019 in Johannesburg. Robyn de Villiers, Chairman and CEO of BCW... Continue reading→
The impact of corruption on your media rand
Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: “One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to... Continue reading→
Cinemark Announces Judges For This Year’s Cannes Young Lions SA
As the official local representative for this year’s edition of the Cannes Lions International Festival of Creativity, Cinemark is once again sponsoring the South African leg of the Film category of the Young Lions competition. A panel of leading professionals and creatives have been selected to judge this year’s edition. They are: Molefi Thulo, Creative... Continue reading→
Activations and experiences should be focal point for marketers
Focusing on activations and experiences may be the single most important investment a brand can make in today’s competitive climate. So says Kirsten Mercer of ProActive. Today, more than ever before, consumers want to engage with brands through experiences and activations that are exciting, interesting, educational or add value to their lives in some way.... Continue reading→
Cell C’s 2019 Take a Girl Child to Work campaign takes flight with South Africa’s first African female commercial pilot
The first African female commercial pilot in South Africa, Asnath Mahapa, has become the spokesperson for 2019’s Cell C Take a Girl Child to Work Day® campaign. This initiative is aimed at broadening young people’s horizons in South Africa, specifically teen girls, and helping them explore all of the career opportunities available. “Many of us... Continue reading→
Debonairs Pizza Reminds Fans To Take Advantage Of Its Free Delivery Service With New TVC Campaign
In a world where convenience comes at a price, South Africa’s leading quick service restaurant in the pizza category, Famous Brands’ Debonairs Pizza, is reminding fans to take advantage of its free delivery service with three punchy television commercials in a campaign called ‘Skaba Dom’. Intended to run over an extended period with different flighting... Continue reading→
Outdoor media = digital media… when creatives get it right
By Genevieve Considine, General Manager, ADreach Outdoor ads are booming in the smartphone age – and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age? Outdoor media gets a bad rap for being an outmoded media type that suffers... Continue reading→
As Brazil’s New President Jair Bolsonaro Takes the Top Spot as the Most Engaged World Leader on Facebook
BCW Study Finds 50 Leaders Have Paid to Promote Their Posts, Including U.S. President Donald Trump Who Has Promoted More Than 50,000 Posts on Facebook Since Creating His Page Indian Prime Minister Narendra Modi is by far the most popular world leader on Facebook, with more than 43.5 million likes on his personal page and... Continue reading→