Latest Industry News
African Bank Launches “You Audacious People” Campaign
In a time when South African consumers face daunting challenges, it takes remarkable audacity to envision a brighter future. If you resonate with this sentiment, you will likely find yourself reflected in “You Audacious People”, the latest brand positioning campaign launched by African Bank. As a financial institution committed to diversity and inclusivity, we acknowledge... Continue reading→
African Bank Partners With NEFTI to Exhibit African Cinematic Talent
African Bank, committed to fostering growth and development across Africa, is thrilled to announce a valuable partnership with NEFTI (NEFT Vodka and IEFTA, the International Emerging Film Talent Association) to highlight and promote young African talent. Currently running for its fourth year, the competition aims to provide aspiring filmmakers the opportunity to showcase their videography... Continue reading→
DashDigital secures 16 Finalists in the 2023 IAB Bookmark
Finalists for the 2023 IAB Bookmark Awards were recently announced and DashDigital Studio, a specialised design studio, has secured 16 finalists across four categories. A relative newcomer to the SA awards programme scene, DashDigital has rapidly risen to prominence as a leading design and digital studio, competing with top global names and delivering strategically-sound, compelling,... Continue reading→
Recognising Remarkable Results: Introducing the 2023 Effie Awards Jury
The Jury for the 2023 Effie Awards has been announced by The Association for Communication and Advertising (ACA) and Effie South Africa. The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards. The... Continue reading→
Effie South Africa Sparks Dialogue on Maximising Marketing Value through Effective Procurement
Effie South Africa is bringing together a distinguished panel of senior advertising and marketing leaders to delve into the interplay between marketing effectiveness and the procurement of marketing services. The dialogue aims to explore whether efficiency is working against the growth mindset. The panel, consisting of industry experts, includes: Edna Mohale-Maphita, Marketing Director at Tiger... Continue reading→
Outdoor Network – Flipping the Switch on Loadshedding
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed 12 generators to keep digital billboards running when the lights go out due to loadshedding. The generators are currently keeping billboards illuminated in KZN (Ballito, Pietermaritzburg and Durban); Johannesburg (Cresta); Bloemfontein; East London... Continue reading→
Radio in SA is still in good shape the latest RAMS reveals
Recently the Broadcast Research Council of South Africa (BRC) released and presented the latest RAMS AmplifyTM for the first quarter of 2023 where it emerged that Radio in SA, as a medium, is still dominant and resilient. “Radio holds a position of dominance within the media environment that is buoyant in an array of media... Continue reading→
Boomtown revamps National Space Agency’s visual brand identity
The South African National Space Agency (SANSA) turned to Boomtown to invigorate its visual identity in a way that raises the space agency’s profile within South Africa yet retains its global recognition amongst their peers. While SANSA plays a vital role in providing the infrastructure and personnel to make sure systems like telecommunication networks, GPS... Continue reading→
MRF to release the latest MAPS data end of July 2023
After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer information gathered from January to December 2022, enabling a unique opportunity for a comprehensive comparison between two complete... Continue reading→
The ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness at Nedbank IMC
Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in – understanding the different facets of attention and how best to maximise on them in your creative campaigns can be tricky. Orlando Wood, Chief Innovation Officer at System1 Group has been doing just this. In... Continue reading→