Latest Industry News
RAPT Creative appoints Group Executive Creative Director
Anticipating an exceptionally busy year with its strong portfolio of brands, as well as embracing a more aggressive new business strategy this year than last, RAPT Creative has appointed Sanché van Rensburg as Group Executive Creative Director. Van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across... Continue reading→
Good Things Guy launches cancer fundraiser with new look
South Africa’s Good Things Guy Brent Lindeque has undergone a massive transformation in aid of Cancervive, shearing 40 centimetres of his trademark curly locks for a sleeker, shorter look. “Along with the hair donation for Cancervive, and because it’s my birthday month I really want to extend the kindness movement,” says Brent Lindeque. “I’ve done... Continue reading→
The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vaccination impetus from government and private organisations who are stating for mandatory vaccinated employee policies. The hybrid working model of online and bricks and mortar seems to be settling into... Continue reading→
Google TV now even more accessible to South Africans
South Africans love their TV’s and home entertainment systems. In fact, according to Nielsen the average citizen is watching 165 minutes a day on top of working from home, home schooling and other adulting duties and that’s discounting the amount of time spent on mobile devices. With close on three hours of viewing time each... Continue reading→
South African Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion (DEI) Census
Results from the first Diversity, Equity, and Inclusion (DEI) census of the global marketing industry have identified key challenges around family status, age, and gender as well as ethnicity and disability. There are clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example,... Continue reading→
How the fast-food industry adapted to survive
Nadine Lerm, Media Strategist at The MediaShop says that the fast-food industry had to adapt in multiple ways to escape the devastating impact of Covid-19. There is no doubt that most industries have gone through a tough time since the Covid-19 pandemic hit South Africa. Lockdowns, supply chain constraints, unrest and load-shedding have all had devastating... Continue reading→
Lead and they will follow
Jedd Cokayne, Business Unit Manager at The Media Shop takes a look at marketing lessons from one of the world’s greatest athletes. As we start to wind down for the year, calm down to a mild panic and look forward to spending the festive season with friends and family, I ponder over the year that... Continue reading→
Marketing lessons from 2021
The country has been resilient as we unpack the meaning of a new variant and South Africans and the business community continue to remain agile as our economy evens out and rebounds alongside other countries. South Africa’s back to work momentum is gaining traction as optimism to open up the country’s sectors and regain 2020... Continue reading→
Campari champions passion and creativity in brave campaign launched in Nigeria
Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At... Continue reading→
Amendment to the latest RAMS Amplify™ dataset
The Broadcast Research Council of South Africa (BRC) has announced that a minor amendment to the latest RAMS Amplify™ dataset was made on 3 November 2021. The issue was identified by Ipsos as a duplication of certain respondents in the data. All duplicates have been removed while the software bureaus updated the dataset on the... Continue reading→