Latest Industry News
Masks, sanitisers and Zoom – local team takes TV ad production to a new level
What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day.... Continue reading→
ACA Board of Directors and Executive for 2020/21 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General Meeting held on Wednesday 24th June 2020. The AGM was held virtually and in line with social distancing measures. The incoming Board is as follows: Wayne Naidoo: Chair Duke Group Chief... Continue reading→
Sportscene early adopter of branded digital radio
Bricks-&-mortar and online sportswear specialist in The Foschini Group, Sportscene, has launched its own custom digital radio station in collaboration with digital media innovators, inBroadcasting. In line with its brand ethos and prime target market’s preference, Sportscene Radio’s playlist will feature the most current and newest tracks from the Trap and Hip-Hop genres. It is... Continue reading→
Facebook have just lost R120 billion!
By Richard Lord, Media & Operations Director, Meta Media Advertisers are taking a stand against Facebook’s stance on hate speech and it is causing the share price to nosedive (8% down on Friday 26 June). Since the killing of George Floyd at the hands of the Minnesota police in May 2020, the world has been... Continue reading→
Marketing & advertising industry employees ‘less confident’ about their companies’ futures, their own role in the industry
Employees in South Africa’s advertising communications services industry are more uncertain about their employers’ business continuity than they were at the beginning of the country’s Covid-19 lockdown. That’s according to the ongoing research being done by HaveYouHeard, in conjunction with industry news site, MarkLives.com, to track how the COVID-19 pandemic is impacting the industry during... Continue reading→
Lerato Molele joins MetropolitanRepublic as BUD
Lerato Molele, a well-rounded advertiser with broad work experience gained over nearly 20 years in the industry, has joined MetropolitanRepublic as Business Unit Director. “With her passion to work on brands that make a difference in South Africa and beyond, Lerato is an ideal fit with the MetropolitanRepublic team and its client portfolio,” said the... Continue reading→
The business of sports broadcasting – live sport is back!
By: Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst sport lovers feels like a pandemic all on its own. This is the first... Continue reading→
‘If you aren’t selling online, why the hell not?’
CEO and founding partner of MetropolitanRepublic Group company, 8909 Digital, Ciarán McKivergan, has just two questions for small and medium-sized retailers: “With many businesses closing down and bricks & mortar stores shutting their doors, are you online and – if you aren’t – why the hell not?” Acknowledging that the COVID-19 lockdown was an unexpected... Continue reading→
The new era of product placement
By Kevin Levy, senior media planner, Meta Media In this “new normal” that we are going through, we are all having to stay at home. Foodie fans are having fun exploring new creative ways to cook for our loved ones, in our own kitchens. The old adage is very true these days – what do... Continue reading→
Podcasts enjoy more success with a familiar name behind them
Podcasts are not new as a medium. But some of these audio on demand files are making huge waves in the industry. Jacaranda’s JacPod series is seeing huge download numbers, with Brent Lindeque’s Good Things Guy podcast consistently being the number one most listened to file for the past several months. Kevin Fine, Managing Director... Continue reading→