Latest Industry News
Converse Brings The Female Narrative To The Fore
In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their ‘All The Stories Are True’ campaign. A series of long-format 90” films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J’Something, who shared their real-life ‘Chuck’ stories – based on the brand’s most famous sneaker. In 2019 Converse then... Continue reading→
Spitfire Inbound Becomes A HubSpot Platinum Partner Agency
Spitfire Inbound, an inbound marketing, sales and services agency in Johannesburg, recently announced its HubSpot Platinum Partner status. HubSpot is a leading growth platform, and works hand-in-hand with agency partners to grow their businesses through inbound software, services and support. HubSpot awards Platinum status to agencies demonstrating inbound marketing,sales and services to the highest standards.... Continue reading→
Students get ‘Neon Runner’ game published on Google Play
Four second-year students from Vega (a brand of the Independent Institute of Education – The IIE) are well on their way to pursuing lucrative careers in the gaming world, after having their game, Neon Runner, successfully published on the Google Play store. Neon Runner is an endless runner game that becomes more challenging as it... Continue reading→
Boomtown to develop the IRONMAN and IRONMAN 70.3 World Championship logos
IRONMAN, a Wanda Sports Holdings Company, have briefed Boomtown to develop the logos for the 2019 IRONMAN® World Championship held in Kailua-Kona, Hawai’i on October 12 and the IRONMAN® 70.3® World Championship taking place in Nice, France on September 7 and 8. Following the collaborative work Boomtown participated in for the creative design of the... Continue reading→
Netwerk24’s election coverage gets the nation talking
Netwerk24, Ads24’s premium home for Afrikaans online journalism, proved itself a winning candidate in South Africa’s 2019 elections, by providing up-to-the-minute election results, analyses, commentary and video streaming of events as they unfolded over the week. Together with its sister site News24, the two digital stars reached stellar heights with an enormous spike in web... Continue reading→
New Vodacom ad celebrates nation-building through digital education
In a significant move to showcase the social purpose of its business, Vodacom has launched a heartwarming television commercial emphasising the organisation’s commitment to building South Africa through digital education. The commercial features a grandmother telling her new granddaughter of the wonders life can deliver – and how new digital tools make them even better. The... Continue reading→
South African Brands Should Not Ignore Potential of Esports
While the decision to invest or not will ultimately depend on brand alignment with the category, the high projected growth of esports streaming and sponsorship revenue in South Africa should not be ignored by local brands. Instead, they should explore the opportunity to invest in these avenues early, before the market is saturated with other... Continue reading→
The Creative Economy Is Important To Africa’s Growth
The Afrofuturistic theme for this year’s Vodacom Durban July is a big step in helping nurture the business of Art & Commerce in SA and on the continent. When Cannes Lion Award-winning Kenyan photographer, Osborne Macharia, undertook a shoot with SA fashion designers Laduma Ngxokolo of Maxhosa, Sindiso Khumalo and Rina Chunga of Ri.ch Factory... Continue reading→
Tribeca builds its client portfolio with The Great Yellow Brick Company
The Great Yellow Brick Company has appointed Tribeca Public Relations (Tribeca) to support its continued growth in South Africa, including the launch of the second LEGO® Certified Store later this year. The appointment follows Tribeca’s successful launch of South Africa’s first LEGO® Certified Store in Sandton City in July 2018. The new partnership will see... Continue reading→
AI won’t lead to better consumer engagement but machine learning will
Jarred Mailer-Lyons, Head of Digital at The MediaShop Science fiction movies and novels did an amazing job of creating and dramatizing encounters with Artificial Intelligence – but did it prepare us for the real world of AI? Unfortunately not… Most people probably still envision AI in the form a robot straight out of The Jetsons if you... Continue reading→