Latest Industry News
Debonairs train station campaign generates effective brand awareness
To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads™ has implemented a strategic OOH campaign – which is part of a broader commuter strategy developed by the MediaShop – in various Metrorail stations across South Africa. For 12 months, consumers will be exposed to large format,... Continue reading→
Mall ads partners with street network to provide extended service offering
Mall Ads™ has partnered with Street Network to bring advertisers more impactful, more strategic opportunities to target shoppers in the mall environment. Advertisers will now be able to take advantage of mini-billboards and branded pole ads within the parking areas of selected malls in Gauteng, KwaZulu-Natal and Western Cape. The new advertising platforms have been... Continue reading→
The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South... Continue reading→
Introducing Discover Weekly: your ultimate personalised playlist
Spotify’s best-ever recommendations delivered to you as a weekly mixtape of fresh music New discoveries and deep cuts, based on what fans are playlisting around the songs you love Spotify has now launched its famous personalised playlist ‘Discover Weekly’ in South Africa. Updated every Monday morning, Discover Weekly brings you a custom-made, 30-song playlist tailored... Continue reading→
Madex and Markex 2018: building the branding conversation
The second annual Madex show, the ultimate marketing, advertising, design, social media and all that good stuff expo, recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies. Co-located with Markex, Africa’s premier promotional product event, now in its... Continue reading→
The value of a quality online advertising environment
SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says... Continue reading→
AfricaOnline Launches JET-Powered Wireless Network to Deliver Fast Broadband in Namibia
Marc Gregan, MD, AfricaOnline: “We have launched a new 5GHz JET and customer feedback is that they are ecstatic with the 100Mbps they’re getting” AfricaOnline, one of the largest ISPs in Nambia, has launched a wireless broadband network powered by RADWIN’s JET 5GHz Point-to-Multipoint (PtMP) smart Beamforming solutions. AfricaOnline has complemented its’ long-standing WiMAX service... Continue reading→
New appointments at Ogilvy
Ogilvy is proud to announce three new senior appointments that deepen the client-centric approach at the recently re-founded agency. Luca Gallarelli is appointed MD of the Ogilvy Group, while Vicki Buys is appointed MD of the Ogilvy Cape Town operation and Tassin Albertyn becomes Head of Delivery. New Ogilvy Group MD Gallarelli was instrumental in... Continue reading→
FCB Joburg’s TVC for Toyota’s new SUV a ‘Total Rush’
FCB Joburg’s television commercial launching Toyota South Africa’s new compact SUV is a ‘total rush’, pun intended. Dubbed ‘Rush Squad’, the TVC was created by Creative Director Tian van den Heever, Art Directors Georja Romano & Fezi Mpembe and Copywriters Tracy-Lynn King & Nhlanhla Ngcobo off a brief put together by Toyota SA’s Senior Manager... Continue reading→
Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide New research has found that nearly three-quarters of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities in their external partners. The Future of Agency Rosters by the WFA (World Federation of... Continue reading→