Latest Industry News
Women Wield The Bulk Of SA Spending Power
The purchasing power of South Africa’s 18-million female consumers is undeniable given that 71% of them are responsible for grocery shopping, while 60% are the primary purchaser within South African households making them a force to be reckoned with, in the local retail sector. It’s clear that this influence will only grow, with 21-million female... Continue reading→
Kickstart the career of your dreams – starting at the Vega Open Day
Vega, a brand of The Independent Institute of Education (The IIE), invites parents and prospective students to attend the next Open Day on Saturday, 6 April 2019. Whether you’re a learner in the last year of your secondary schooling career, a working professional hoping to boost your skills or a parent interested in helping your... Continue reading→
Epic content sets cinema up for another record-breaking year
With an extensive line-up of highly anticipated films due to be released throughout the year, 2019 is set to be another record-breaking year for the box office. Cinema is expected to attract even bigger audience numbers, thanks to a slate including sequels such as Lego Movie 2: The Second Part, Avengers: Endgame and the surprise... Continue reading→
The Marketing Achievement Awards and Summit moves to June 2019
The Marketing Achievement Awards (MAA) team is pleased to announce that, due to numerous requests, the 2019 awards ceremony and Marketing Achievement Summit, will now be taking place on 26 and 27 June 2019 at Sun City. Great interest has been shown in what is set to become one of the most important marketing industry... Continue reading→
The Rise Of eGaming
Prince Ndlovu, Media Strategist at The MediaShop eGaming has been a massive sports and leisure pastime around the world, even creating instant millionaires and businesses in the process. All this has been driven by easy access to the internet. Tournaments around the world are commanding around 172,000 fans that attend these online events and around... Continue reading→
Cell C scoops prestigious award that recognises digital excellence
Cell C was last night recognised for its CellCgirl website at the coveted 11th IAB Bookmark Awards. CellCgirl walked away with a silver pixel in the competitive and sought after Brand, Retail and Commercial category that included all websites, either desktop or responsive, for any commercial purpose. Nominees were judged on site design and user... Continue reading→
CARmag.co.za evolves into a fully multi-function automotive platform
Everyone knows the brand, everyone has seen or read or perused the magazine! CAR magazine, a South African heritage brand, established over 60 years ago, has now evolved its online platform, CARmag.co.za even further to suit prevailing South African market conditions. CAR is Southern Africa’s leading multimedia automotive consumer brand and it’s growing even further... Continue reading→
New ROOTS 2019 has grown
The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS survey provides single source information from over 27 000 randomly selected face-to-face interviews across many South African urban... Continue reading→
KOO helps mom come put silver lining around her family’s ‘ku-rough’ day
A new television commercial from FCB Joburg for Tiger Brands flagship, KOO, highlights why it is not only the country’s favourite tinned food brand1, it also leads the Top 10 pack of South Africa’s favourite brands. Tiger Brands Marketing Director, Janet Scott briefed the FCB Joburg team of Creative Director Greg Cameron, Art Director Luzuko... Continue reading→
Celebrating women in media
Lorraine Gwewera, Digital Strategist at The MediaShop In the wake of International Women’s Day, I found myself thinking about where we as the media industry stand when it comes to feminism. I decided it was a chance for us to celebrate some of the female trailblazers within the media space. Women have come a long... Continue reading→