Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.
Make contact to get your press releases amplified!
Latest Industry News
Contact Media & Communications announces new appointment on southern African travel companion, OnRoute magazine.
After years of exponential growth and support from both the industry and its readers, Contact Media & Communications’ OnRoute magazine is delighted to announce Angie Snyman as the new editor on the title. OnRoute has been a travel companion to South African families and road users for the past five years and we look forward... Continue reading→
Dear H&M, we need to talk
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer made a couple of faux pas over the last couple of years, but their last one broke the camel’s back. Please fam, it’s 2018! How are they... Continue reading→
Engen and DSV Bybox hit the 20 000 mark
Engen partnered with logistics group DSV Global Transport and Logistics (previously UTi Distribution) in 2014 and over the past three years the partnership has gained significant traction, having recently broken the 20 000 parcel barrier. There are currently 65 DSV Intelligent Bybox lockers at Engen service stations across South Africa.According to Seelan Naidoo, Engen’s General... Continue reading→
Space is running out, book your seats for the IAS new business course
With the IAS new business course, less than two weeks away, the Independent Agency Selection (IAS) recommends that agencies book their seats now as this promises to be one for the books. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies – aimed at... Continue reading→
What marketers are looking for in 2018 – IAS masterclass
The Independent Agency Search & Selection Company (IAS) will hold its first masterclass of the year on Tuesday 23rd January 2018, entitled ‘What Marketers are looking for in 2018’. The masterclass will feature leading industry panellists. These include: Masterclass will cover the following: Panel Discussion Expected outcome and views for the next 12 months and... Continue reading→
Caxton Factories: Providing efficient printing solutions
Caxton Local Media is the largest printer of newspapers in South Africa, with 10 strategically located cold-set factories across the country. Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, explains how the first-world technology and national footprint of their factories create a highly-cost effective, seamless printing and distribution solution... Continue reading→
Vega Game Jam 2018 puts aspiring young game developers to the test
Students skilled in everything from animation and design to web development at Vega, a brand of The Independent Institute of Education (The IIE), are stocking up on snacks and plenty of coffee in preparation for the annual 48-hour Global Game Jam, taking place on 26-28 January 2018 at Vega’s Jo’burg and Cape Town campuses. Vega... Continue reading→
Toyota South Africa, FCB Africa ‘Renew Vows’
Toyota South Africa and FCB Africa have ‘renewed their vows’ meaning that one of the longest-standing relationships in the local advertising & marketing industry will continue uninterrupted. FCB Africa, then Lindsay Smithers, was awarded Toyota SA’s advertising & marketing business in 1961 and helped launch the first Toyota vehicle in South Africa, the Toyopet Stout,... Continue reading→
M&C Saatchi Abel celebrates an African Christmas with Bakers biscuits
South African consumers are used to watching ads showcasing a snowy Christmas while they swelter in the December heat. That’s why, when Bakers approached the agency to create a campaign to promote the Bakers Choice Assorted range, it opted for a uniquely authentic approach. Christmas is peak selling time for Bakers, and it’s at this... Continue reading→
Mall Ads™ appointed non-GLA partner service provider for SA Corporate Real Estate Fund
Provantage Media Group (PMG) is proud to announce that MallAds™, one of its subsidiaries, has been selected to partner with SA Corporate Real Estate Fund to fulfil the role of non-gross lettable area (non-GLA) service provider. SA Corporate has contracted Broll to manage the property portfolio of the JSE-listed fund, which was the third-best performing... Continue reading→