Latest Industry News
South African agency launches Martell’s Home Live global influencer programme in New York
Following its 2018 appointment as the influencer agency-on-record for the luxury beverage brands in the Martell Mumm Perrier-Jouët (MMPJ) stable, South African agency, HaveYouHeard, launched Martell’s global influencer programme in New York at the brand’s first ever Martell HOME Live event. The agency’s Head of Strategy, Ryan McFadyen, was in New York to meet the... Continue reading→
Stratitude appointed as new agency for Constantia Insurance’s EthiQal
Constantia Insurance has appointed full-service marketing agency Stratitude for all their brand and communication requirements for EthiQal, their specialised medical professional indemnity division. “The South African healthcare industry has unique and difficult challenges, and so we were looking for an agency that not only understood these nuances, but one that could also use this insight... Continue reading→
Ads24’s Food for Thought: Robots vs humans, the future is now
Now in its third year, Ads24’s Food for Thought is coming into its own as a notable annual opportunity to flip perceptions, fire-up synapses and get industry experts thinking and talking about the forces (economic, political, environmental and technological) shaping the future of business. This year’s event explored the notion of humans vs robots, and... Continue reading→
Ten in a row for Engen: SA’s coolest Petroleum Brand
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the tenth consecutive year that South Africa’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in Engen’s social investment and sponsorship initiatives, the company remains... Continue reading→
Essentials Magazine relaunches with renewed editorial focus
Caxton Magazines has announced that at the end of June this year, popular women’s monthly Essentials, will be sporting an updated look and renewed editorial focus. The magazine will be amplifying its home décor and personal health segments in line with the interests of its changing modern consumer. “The Essentials reader is an ambitious modern... Continue reading→
Ubiquitous DOOH
Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70 players in this advertising industry with around half of them playing in the very visible... Continue reading→
State of Mobile Web 2019 for Africa
Opera, one of the world’s major browser developers, and leader in AI driven digital content delivery and discovery, presented its State of Mobile Web 2019 report today, giving a detailed insight into the African digital landscape. Key findings from the report include: Nine out of ten people in South Africa use their mobile browser every... Continue reading→
Primedia Outdoor Unveils South Africa’s Largest Airport Roadside Digital Billboard
With over 1000 square meters of roadside digital display already, Primedia Outdoor recently launched South Africa’s largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home. Airport advertising plays a pivotal role... Continue reading→
In-store must embrace digital disruption
By Gareth Smith, Digital Insights Partner of in-store advertising innovators Smart Media Digital transformation (or as many see it – disruption) has been a hot button topic across industry sectors in recent times. With almost 65% of surveyed global businesses stating they are positive about their ability to adapt to technological disruption in the next... Continue reading→
OrangeBlock manages the new look Whisky & Gin Live
Earlier this year, the new look Whisky & Gin Live awarded the full event management contract to OrangeBlock, the bespoke events business operating within The Nfinity Group of companies. This includes three Celebration events in Cape Town, Pretoria and Durban as well as the annual Festival, to be held at the Sandton Convention Centre in... Continue reading→